Vi launches SonyLiv premium as add-on pack for postpaid users

Vi launches SonyLiv premium as add-on pack for postpaid users


New Delhi: India’s third-largest carrier Vodafone Idea on Tuesday introduced SonyLIV premium add-on pack option for its postpaid users.

Mint had reported last month that the Aditya Birla Group promoted company planned to grow its postpaid user base and add more high-paying customers to its network through targeted marketing initiatives as part of a broader strategy to boost its average revenue per user.

The new postpaid special pack offers 30-day access to SonyLIV premium content clubbed with 10GB of free data at a monthly subscription fee of just Rs100 including taxes.

Vi postpaid users will be able to binge-watch popular movies, shows, live sports, exclusive content and more on both mobile and TV.

Vodafone Idea’s pre-paid subscribers accounted for 91.8%, or 223.8 million, of the total 243.8 million users, as of March. A year earlier, its pre-paid base was 92.2% (246.9 million) of its customer base of 267.8 million. According to its March quarter report, the telco’s postpaid subscriber count fell from 20.9 million in FY21 to 20 million in FY22.

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Reliance Jio, Bharti Airtel In Position To Buy Pan-india Spectrum, Uncertainty On Vil Bid

Reliance Jio, Bharti Airtel In Position To Buy Pan-india Spectrum, Uncertainty On Vil Bid

BofA Securities report released on Monday said that Reliance Jio and Bharti Airtel are in a position to buy pan-India 5G spectrum, however, uncertainty remains around Vodafone Idea’s bids for the radiowaves.

It would be difficult for any telecom firm, which has not bid for 5G spectrum in a particular circle to roll out 5G on the existing 4G bands, because the existing networks are running at a capacity, and hence there is limited free spectrum which could be carved out, the report stated.

It noted: “Higher reserve price is likely to disincentive any new telcos to bid in the auction and only telcos with strong balance sheets like RIL, Bharti are in a position to buy pan India 5G spectrum. It remains unclear how VIL would fund its 5G bids.”

The management at VIL has focused on top core circles and the firm is likely to selectively bid in their core 3G and 4G circles, BofA research analysts believed.

The report said, “Post 5G, we believe VIL would be further vulnerable if it doesn’t have pan India 5G spectrum.” 

The BofA report estimates that operators may be interested in 3.5 GHz in this auction as it is the primary band for 5G, while the premium 700 MHz may garner limited interest given its high pricing and as its propagation characteristics are similar to that of 800 and 900 MHz band.

“Interest on 28 GHz likely in the next auction even if the government decides to auction this time,” the report stated.

The Centre expects to hold the next round of spectrum auction by June-end or early July. The 5G services are expected to make their way in India by August-September.

The Department of Telecom is likely to move the 5G spectrum auction proposal to the Union Cabinet for final approval this week.

The Telecom Regulatory Authority of India (Trai) has recommended a mega auction plan of over 7.5 lakh crore for over 1 lakh megahertz spectrum in case the government allocates it for a period of 30 years.

In case of 20 years, the total value of the proposed spectrum auction will stand at around 5.07 lakh crore at the reserve price, according to back-of-the-envelop calculations.

With large swathes of spectrum remaining unsold in the last two auctions, Trai has recommended selling airwaves in all existing bands of 700 MHz, 800 MHz, 900 MHz, 1800 MHz, 2100 MHz, 2300 MHz, 2500 MHz and new slots of 600 MHz, 3300-3670 MHz and 24.25-28.5 GHz.

BofA Securities also says that Jio will be aggressive in looking to deploy 5G, especially standalone 5G, which would force other telcom players also to front load capex investments.

“A key challenge could be on the device ecosystem front given the semiconductor supply-chain issues and relatively higher price points,” the report said.

BofA Securities said the Centre is expected to consider allocating or auctioning E and V bands for backhaul, which would help reduce the dependence on fibre backhaul connectivity, especially in tier 2 and 3 cities.

“The timing of this is not unknown but the government is keen to allocate the band as soon as it could,” the report added.

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Vodafone Ideas announces new unlimited plans for international customers, starts as low as Rs 599

Vodafone Ideas announces new unlimited plans for international customers, starts as low as Rs 599

Vodafone Idea (Vi) is now offering international unlimited roaming packs for its customers, as more and more Indians resume international travel for business and leisure. Vi postpaid customers travelling to popular business and holiday destinations such as UAE, UK, USA, France, Germany, Indonesia, Italy, Australia, Thailand, Brazil and more can opt for Vi Unlimited International Roaming packs, starting from Rs 599 offering 24-hour validity to Rs 5999 pack that comes with 28 days validity.
Currently, Vi has roaming arrangements with operators across geographies, making the international travel experience seamless and worry-free for its customers. “The ‘Always On’ feature on all Vi Postpaid Roaming Packs ensures that customers do not get charged exorbitant rates while on international roaming even after the expiry of the subscribed pack,” the company said in a press statement.
For example, if travellers who have subscribed to the seven-day Vi Postpaid Roaming Pack, have to extend their stay, they can continue to use their phone for voice, SMS and data, and will be charged standard rates till the user’s usage value doesn’t cross Rs 599. Upon crossing Rs 599, the user will be billed Rs 599 for each additional day that they use the International roaming facility, thus getting safeguarded from bill shocks.

In addition, all REDX customers with individual and family plans (primary members) can enjoy one international trip every year with 7 days Vi International Roaming Free pack worth Rs 2,999.
Earlier, this week Vi also announced its new Vi Hero Unlimited prepaid plans for domestic users that offer users a number of benefits including truly unlimited data ats elect hours during the day, extra monthly data as well as weekend data rollover.
There are three Vi Hero Unlimited plans right now. These cost users Rs 299, Rs 479 and Rs 719 respectively.

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Vi launches new prepaid pack to SonyLIV Premium users with extra data benefits

Vi launches new prepaid pack to SonyLIV Premium users with extra data benefits

Vodafone Idea (Vi) has launched a new prepaid pack offering a subscription to SonyLIV Premium users along with extra data benefits. For prepaid users, Vi has introduced a new add-on recharge of Rs 82 offering a free mobile-only subscription of SonyLIV Premium for 28 days along with an added data benefit of 4GB that comes with 14 days of validity.
In addition to this, Vi offers a content library for its customers under Vi Movies & TV (VMTV) on the Vi app. The app has 450+ live TV channels, live news channels and premium content from other OTT apps

Meanwhile, Vi also introduced three new prepaid recharge plans priced at Rs 98, Rs 195 and Rs 319. The Rs 319 plan comes with a “Binge All Night” benefit that allows users to use mobile data without deducting from the pack quota between 12 AM and 6 AM.

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