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SUBARU ANNOUNCES PRICING ON POPULAR 2023 FORESTER SUV

SUBARU ANNOUNCES PRICING ON POPULAR 2023 FORESTER SUV

  • Latest version of EyeSight® Driver Assist Technology standard
  • Standard Subaru Symmetrical All-Wheel Drive
  • Forester Wilderness: most rugged and trail-capable Forester ever
  • Pricing starts at $26,395

CAMDEN, N.J., Sept. 30, 2022 /PRNewswire/ — Subaru of America, Inc. today announced pricing on the 2023 Forester, one of its most popular SUVs. The 2023 Forester will be offered in six trim levels when it arrives at Subaru retailers in December: Base, Premium, Sport, Wilderness, Limited, and Touring.

SUBARU ANNOUNCES PRICING ON POPULAR 2023 FORESTER SUV

SUBARU ANNOUNCES PRICING ON POPULAR 2023 FORESTER SUV

Standard across the model line is EyeSight Driver Assist Technology. The latest version of the award-winning active safety system, which debuted last year, has improved overall performance thanks to a wider field of view and updated software. Automatic Emergency Steering is included on models equipped with Blind-Spot Detection with Lane Keep Assist and Rear Cross-Traffic Alert. The safety feature works with EyeSight and Blind-Spot Detection to assist with steering control to help avoid a collision at speeds less than 50 mph.

As in prior model years, all Forester models come standard with seven airbags: driver and front passenger frontal airbags, side curtain airbags and side pelvis/torso airbags, as well as a driver’s knee airbag.
All Forester models are powered by a 2.5-liter SUBARU BOXER® engine teamed with a Lineartronic® CVT and Subaru Symmetrical All-Wheel Drive. The direct-injection engine produces 182 hp and 176 lb-ft of torque. The Forester is a highly efficient SUV, delivering up to 33 mpg EPA-estimated highway fuel economy. The compact SUV also offers up to 1,500-lb. towing capacity (3,000-lb. for Wilderness) and features standard Trailer Stability Assist.The Subaru Forester continues to be one of the manufacturer’s most awarded vehicles. This year, Forester earned two awards from Kelley Blue Book in its segment: 2022 Kelley Blue Book Best Resale Value Award  and 2022 Kelley Blue Book 5-Year Cost to Own. The compact SUV also won in its category for the U.S. News & World Report’s 2022 Best Cars for Teens.The Subaru Forester received the 2022 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ award. This marks the 16th consecutive year Forester has earned an IIHS TOP SAFETY PICK (2007-2022) – more than any other small SUV.
Introducing the 2023 Forester
The 2023 Forester (Base) continues the model’s tradition of offering top-safety, durability, and capability at an incredible value. Priced at $26,395, the compact SUV comes standard with a long list of features including power windows, door locks, and side mirrors; dual USB-A input/charge ports in the front center console; multi-function display; remote keyless entry; and combination meter with color LCD.Also standard is the SUBARU STARLINK® 6.5-inch Multimedia Plus system with high-resolution touchscreen, smartphone integration with Apple CarPlay®, Android Auto™ and Bluetooth® hands-free phone and audio streaming connectivity; SiriusXM® and TravelLink® (4-month free Platinum Plan subscription); and CD player.  An option package upgrades the Base model with 17-inch aluminum alloy wheels in silver finish and a ladder-type roof rail design with convenient tie-down points. The rail system offers a dynamic load capacity of 176-lb. and a 700-lb static load limit, allowing safe use of a roof-top tent. The option package has an MSRP of $625.
Forester Premium
The 2023 Forester Premium, priced from $29,395, adds a considerable upgrade over the Base in comfort, convenience, and available tech. The standard All-Weather Package includes heated front seats, heated exterior mirrors, and windshield wiper de-icer. The Premium also adds a 10-way power driver’s seat with power lumbar support; 17-inch aluminum alloy wheels in black with machine finish; ladder-type roof rails; dark tint privacy glass; panoramic power moonroof; and Keyless Access with Push-Button Start.For improved off-pavement performance, the Forester Premium trim features standard X-MODE® with Hill Descent Control. The Premium trim’s interior is upgraded with a leather-wrapped steering wheel with silver stitching; center dash panel trim in black with silver metallic finish; and chrome inner door handles.The Premium offers a single option package that includes Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert; Automatic Emergency Steering; dual USB-A charge ports in rear center console; and a Power Rear Gate with automatic close and height memory. The MSRP for the package is $1,165.
Forester Sport
With a starting price of $30,965, the 2023 Forester Sport offers unique exterior and interior elements for a youthful and sporty appearance as well as enhanced standard equipment over the Premium, including Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert and Automatic Emergency Steering as well as and dual USB-A charge ports in rear center console.  The exterior of the Sport trim is adorned with exclusive gloss black trim as well as black-finish 18-inch wheels and a black rear roof spoiler. Orange accents are featured on the side and front lower valances and roof rail mounts. An orange SPORT badge adds a striking yet complementary contrast on the rear of the vehicle. The exclusive Sport interior features a unique dark gray color scheme with orange stitching and accents throughout the cabin.In addition, the Sport trim features dual-function X-MODE for increased capability in a wider range of conditions.With an MSRP of $1,645, the single option package for the Sport trim includes Reverse Automatic Braking; SUBARU STARLINK 8.0-inch Multimedia Plus system; Harman Kardon® premium speaker system; and Power Rear Gate.
Forester Wilderness
Building on the extensive feature content in the Premium trim, the 2023 Forester Wilderness uniquely adds a slew of exclusive mechanical, design, and functional enhancements for added capability on the roads and trails less traveled. Critically, the rugged model preserves the Forester’s renowned blend of SUV capability and car-like ride and handling. The Forester Wilderness has a starting price of $34,020.Exclusive chassis suspension components give the Wilderness 9.2-inch ground clearance, a half-inch increase over the other Forester models, which already had among the highest in their segment. Longer coil springs and shock absorbers provide the added road clearance, while special tuning helps maintain the Forester’s exceptional ride and handling performance with the increased height.The Wilderness comes equipped with Yokohama GEOLANDAR® all-terrain tires for increased traction on muddy or gravel roads.  Mounted on exclusive 17-inch alloy wheels in matte black finish, the tires are embossed with raised white letters. A standard full-size tire is stored under the cargo the area, giving owners confidence while on the trails.To visually communicate the more capable off-road performance, the Wilderness has a unique front fascia with hexagonal front grille and hexagonal LED fog lights as well as an anti-glare hood decal in matte-black finish. The Wilderness is also kitted with larger wheel arch cladding and a front skid plate.Numerous interior details including water resistant StarTex® seating surfaces, all-weather mats, and cargo tray make the Wilderness especially suited to carrying outdoors gear, even when wet or muddy. The Wilderness is also equipped with ladder-type roof rails that can support up to 800 lb. when parked, a capacity increase of 100 lb. that allows for larger roof tents.A single option package is available for the 2023Wilderness that includes SUBARU STARLINK® 8.0-inch Multimedia Navigation system, Harman Kardon® premium speaker system, and a Power Rear Gate. The option package has a MSRP of $1,850.
Forester Limited
Priced at $33,075, the 2023 Forester Limited includes all features from the Premium and is visually distinguished with 18-inch aluminum alloy wheels in black with machine finish; exterior mirrors in matching body color with integrated turn signals, and dark gray accent trim for the fog lights.The Limited comes standard with Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert. Its roster of upgraded features includes STARLINK 8-inch Multimedia Plus; perforated leather-trimmed upholstery; silver metallic with gloss black finish center dash panel trim; leather-wrapped steering wheel and shift lever handle; dual-zone automatic climate control with voice-activated controls; dual USB-A charge ports in the rear center console, and a power rear gate with auto close and height memory. The Limited adds Automatic Emergency Steering and 1-Touch Folding Rear Seatback.The Limited offers a single option package with Reverse Automatic Braking, STARLINK 8-inch Multimedia with Navigation powered by TomTom®, Harman Kardon premium speaker system and a Heated Steering Wheel. The MSRP of this package is $1,695.
Forester Touring
Continuing as the top of the model line, the 2023 Forester Touring is priced at $36,495. The Touring includes the full list of standard and optional features from the Limited and adds the innovative DriverFocus® Distraction Mitigation System that includes gesture control capability, allowing the driver to raise and lower the set temperature of the automatic climate control system through hand gestures.  The exterior of the Touring is distinguished by 18-inch alloy wheels in dark gray with machine finish, satin chrome exterior folding mirrors with integrated turn signals, and LED fog lights with chrome trim. This flagship trim level features roof rails with a silver finish, corresponding to the silver finish on the front, rear and side valances as well as the chrome exterior badges.The Forester Touring cabin offers a choice of exclusive Black or Saddle Brown perforated leather trimmed upholstery; 10-way power driver’s seat with 2-position memory (includes power lumbar support); 8-way power front passenger seat; and heated outboard rear seats. LEDs are used for cargo-area and dome lights with off-delay, as well as the rear gate.

2023 Subaru Forester

Trim
Transmission
Applicable Options
MSRP
MSRP + Destination &
Delivery ($1,225)

Forester
CVT
01, 02
$26,395
$27,620

Forester Premium
CVT
11, 15
$29,395
$30,620

Forester Sport
CVT
21, 24
$30,965
$32,190

Forester Wilderness
CVT
21, 22
$34,020
$35,245

Forester Limited
CVT
31, 32
$33,075
$34,300

Forester Touring
CVT
41
$36,495
$37,720

2023 Subaru Forester Option Packages

Forester

CODE 01: Standard Model
N/A

CODE 02: Alloy Wheel Package + Roof Rails
$625

Forester Premium

CODE 11: Standard Model
N/A

CODE 15: BSD/RCTA + Power Rear Gate
$1,165

Forester Sport

CODE 21: Standard Model
N/A

CODE 24: RAB + 8-inch Multimedia Plus + Harman Kardon Speaker System + Power Rear Gate
$1,645

Forester Wilderness

CODE 21: Standard Model 
N/A

CODE 22: 8-inch Multimedia Plus + Harman Kardon Premium Speaker System + Power Rear Gate
$1,850

Forester Limited

CODE 31: Standard Model
N/A

CODE 32: RAB + 8-inch Multimedia with Nav + Harman
Kardon Speaker System + Heated Steering Wheel
$1,695

Forester Touring

CODE 41: Standard Model
N/A






About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $270 million to causes the Subaru family cares about, and its employees have logged nearly 78,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.Todd Hill
Manager, Product Public Relations 
856.488.3234
[email protected]Jessica Tullman
Product Communications
310.352.4400
[email protected]Charles Ballard
Product & Technology Communications      
856.488.8759
[email protected]SOURCE Subaru of America, Inc.
.

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Airlines revamp in-flight menus, from vegan meatballs to ice cream sundaes

Airlines revamp in-flight menus, from vegan meatballs to ice cream sundaes

Courtesy: Singapore AirlinesThe aromas of airplane food are once again wafting through cabins at 35,000 feet.From vegan meatballs to ice cream sundaes, airlines are offering new options and old favorites to woo returning travelers. As the peak travel season fades and inflation weighs on household and company budgets, it’s even more important than usual for airlines to court passengers.Airplane food, a favorite travel punchline for comedians, is hardly the top reason why travelers choose a carrier — price and schedule are much stronger factors. But it can be a creature comfort on board and can go a long way toward winning over passengers, especially those who are willing to pay up for premium seats, analysts say.”Food is one of the most tangible signals of what an airline thinks of its customers,” said Henry Harteveldt, founder of travel consulting firm Atmosphere Research Group and a former airline executive.The start of the Covid-19 pandemic halted almost all food and beverage service on flights as travel collapsed and airlines limited crews’ contact with passengers to avoid spreading the virus. The pandemic drove airlines to record losses and had them looking to cut costs wherever possible, such as in-flight food.With travel returning, airlines around the world are rolling out new menu options. Alcohol sales, with some new ready-to-drink options, are back on board in U.S. coach cabins. And face masks are now mostly optional, removing an obstacle to onboard food and beverage service.As tastes change and airlines face supply chain challenges, the meal on your seat-back tray table is making a comeback — with some adjustments.Chasing high-paying travelersBetter in-flight menus can boost a carrier’s image and help it bring more high-paying travelers on board. First- and business-class customers are becoming even more of a prize as airlines try to recover from the pandemic’s financial impact.Because of “the incentive to win those premium class passengers, the incentive to spend more money [on food] is high,” said Steve Walsh, partner at management consulting firm Oliver Wyman in its transportation and services practice.Still, food and beverage costs make up just about 3% of a full-service airline’s expenses, he estimated.Courtesy: Singapore Airlines | American AirlinesWhile food is for sale in many domestic coach cabins and is generally complimentary on long-haul international flights, many of the new offerings target those in premium classes, where there are fewer passengers and service is more elaborate.A plethora of videos have been posted online by airline passengers reviewing meals, plating and service in detail. Popular staples such as Biscoff cookies and Stroopwaffel treats garner loyal followings and come to be expected by many travelers. Missteps on the menu or service are amplified on social media by disappointed travelers.One offering: Delta is serving passengers on long-haul international flights a new sundae-in-a-cup premixed with chocolate, cherries and spiced Belgian cookies called speculoos, which are known in North America as Biscoff cookies.”Obviously it is an homage to the Biscoff,” said Mike Henny, Deltas’ managing director of onboard services operations.In more premium cabins, such as Delta One on international flights, passengers can build their own sundaes with a choice of toppings, including Morello cherry compote, chocolate sauce and speculoos cookie crumbles.Ice cream on Delta Air LinesSource: Delta Air LinesDelta in July said the revenue recovery in premium products and its extra-legroom seats was outpacing sales from standard coach — further motivation to introduce new and exciting food items.Last week, the airline said it is teaming up with James Beard Award winner Mashama Bailey, executive chef of Savannah, Georgia-based restaurant The Grey, for “Southern-inspired” meals on flights out of Atlanta for domestic first-class passengers. Travelers on Delta One flying internationally out of the hub can also preorder menu items curated by Bailey.Airlines for years have teamed up with celebrity chefs to design their menus and lately have been working more with local businesses. In February, American Airlines brought Tamara Turner’s Silver Spoon Desserts’ Bundt cakes on board domestic premium cabins.Veggie and veganEven before the pandemic, airlines were expanding options for travelers who prefer vegetarian and vegan meals. Now, those types of alternative dishes are getting an even closer look.”Pasta isn’t always the solution,” said Delta’s Henny.Singapore Airlines, a carrier that operates some of the world’s longest flights, brought in Southern California-based luxury spa Golden Door to develop dozens of recipes for its in-flight menu. Golden Door’s executive chef, Greg Frey Jr., focuses on vegetable-forward dishes that he says are among the best for digestion on flights.”I think people are, rightly so, concerned they’re not going to feel as satiated with this vegetarian meal and [think] ‘I just need this piece of meat.’ And in the end … you really don’t need that much protein when you’re sitting in an airplane and relaxing,” he said. “It’s not like you’re heavy lifting.”An hour later, you’re not going, ‘Ugh, I wish I didn’t have the meatballs.'”Greg Frey Jr.executive chef at Golden DoorFrey developed a Portobello mushroom “meat ball” dish that’s served with a dairy-free risotto made with vegetable broth. The mushroom balls are steamed and served with an heirloom tomato sauce: “There’s not a lick of meat in there,” he said.”It’s so satisfying and you get all those umami flavors,” he said. “The best part is an hour later, you’re not going, ‘Ugh, I wish I didn’t have the meatballs.'”Supply chain puzzleGreens and salads are among the most difficult dishes to serve on board. Airline chefs have to make sure ingredients are hardy enough to endure transportation and refrigeration, making stronger greens such as kale a better option than some more delicate varieties.”We have to be very choosy about what type of greens we offer,” said American Airlines spokeswoman Leah Rubertino. “Arugula, for example, is not our friend.”The airline is offering salads on more flights compared with before the pandemic, Rubertino said.The airline is also now offering a “fiesta grain bowl” with rice, quinoa, black beans, cauliflower, corn and zucchini as a vegetarian option in many first-class cabins for domestic flights.Airlines have been trying to source vegetables more locally, giving their catering companies fresher ingredients and cutting down on transportation time and costs. Singapore Airlines since 2019 has been using greens from AeroFarms, a vertical farm near Newark Liberty International Airport in New Jersey. Spokesman James Boyd said the airline has plans to source from other vertical farms close to the major airports it serves in the coming years.Vertical farm at Aerofarms in New JerseyLeslie Josephs | CNBCOnce the ingredients are sourced, there’s the challenge of serving meals for thousands of passengers — made only more difficult by broad supply-chain and labor shortages and delicate ingredients.Airlines have struggled to staff in a tight labor market, as have airport catering kitchens and other suppliers.”There’s not a day that goes by where we don’t have issues with provisioning our aircraft with pillows, blankets, plastic cups, food,” American Airlines CEO Robert Isom said on a quarterly call in July.Delta’s Henny said the carrier phased food back gradually to ease strains on service.”We knew we couldn’t just flip a switch,” he said. “We had to be very creative at the height of the pandemic.”As food service expands, airlines are encouraging travelers to order their meals ahead of time so the carriers know what to load on the plane, whether it’s a special meal for religious or other dietary restrictions or just their favorite dishes in first class.Meanwhile, some flight attendants still have to make do with what’s on board.Susannah Carr, a flight attendant at a major airline and a member of the Association of Flight Attendants union, told CNBC that if the crew doesn’t have a vegetarian meal on board for a premium-class passenger, “We might pull some additional salad and make them a bigger salad” and incorporate a cheese plate.”We’ve definitely gotten good at ‘McGyvering,'” she said. .

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GM Super Cruise hands-free system expanding to cover 400,000 miles

GM Super Cruise hands-free system expanding to cover 400,000 miles

That green light means you can take your hands off the wheel. Just keep your eyes on the road!Mack Hogan | CNBCDETROIT – General Motors is expanding its Super Cruise hands-free driving system in the U.S. and Canada later this year, introducing the feature for non-interstate roadways and highways such as Route 66 and the Pacific Coast Highway.With the additional roadways, the driver-assistance system will be usable across more than 400,000 miles of U.S. and Canadian roads, up from about 200,000 miles of strictly divided highway interstates.”These are the main roads that connect the smaller cities and the townships across the U.S. and Canada,” David Craig, GM’s mapping specialist, said during a media briefing. “This is expanding Super Cruise’s availability to many, many millions more customers.”Super Cruise uses a system of sensors and cameras to control steering, braking and acceleration functions of the car without the driver’s input. It also utilizes high-definition maps; a light bar to communicate with the driver; and an in-vehicle monitoring system to ensure drivers remain attentive while Super Cruise is operating.The feature, even with the update, won’t make turns on behalf of the driver or operate in cities, towns and residential streets, like some of Tesla’s driver-assist systems. Super Cruise will also hand control of the vehicle back to drivers if they are approaching an intersection with a stop sign or traffic light.Despite names like Super Cruise, or Tesla’s Autopilot and “Full Self-Driving” brands, these vehicles are not autonomous, or safe to use without a driver behind the wheel.GM said the newest roadways for Super Cruise will be available via over-the-air, or remote, updates, beginning in the fourth quarter of this year for most of its eligible vehicles. GM will not charge for the update, however the optional add-on currently starts at $2,200 or $2,500, depending on the vehicle.GM is expanding its Super Cruise hands-free driving system in the U.S. and Canada later this year to 400,000 miles of roadways,GMGM has slowly increased the availability and capabilities of Super Cruise since it was launched in 2017. It plans to offer Super Cruise on 23 models globally by the end of next year. It’s also announced a new system called “Ultra Cruise,” which GM has said will be capable of handling driving in 95% of scenarios.GM’s premium tier may make the company more directly competitive with Elon Musk-led electric vehicle maker Tesla. Driver-assistance systems from Tesla include the standard Autopilot, and premium option marketed as Full Self-Driving (or FSD), as well as, FSD Beta that lets drivers test out features on public roads before they go into widespread use.Driver-assistance systems have seen an increase in regulatory attention, specifically around accidents involving Tesla vehicles.Mario Maiorana, GM chief engineer of Super Cruise, said the company is in routine communication with the National Highway Traffic Safety Administration about the rollout of the additional roadways.”We’re not going to put it out until we’ve fully tested it,” Maiorana said, taking a slight jab at Tesla, which has been offering in-development “Beta” systems to some owners.GM’s Super Cruise hasn’t received as much attention or scrutiny as Tesla’s systems, partly due to additional safeguards and the company’s more conservative approach. GM has also only sold roughly 40,000 vehicles with Super Cruise, while Tesla offers some form of its systems on every vehicle it offers.As of the first week of July, NHTSA reported it had opened more than 30 probes since 2016 into collisions involving Tesla vehicles where driver-assistance systems like Autopilot were a suspected factor. The same report noted the federal vehicle watchdog was looking into two nonfatal incidents potentially involving Super Cruise.Tesla crashes under investigation as of the July report have resulted in 16 fatalities of vehicle occupants or pedestrians, according to the agency.Automakers are required by law to report fatal and other serious collisions involving driver-assistance systems to the NHTSA.– CNBC’s Lora Kolodny contributed to this report. .

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GM reveals new GMC Canyon premium midsize pickup, starting at $40,000

GM reveals new GMC Canyon premium midsize pickup, starting at $40,000

DETROIT — General Motors on Thursday revealed its redesigned GMC Canyon as a more premium offering than the current midsize pickup, including a new off-road AT4X model that will expand the vehicle’s pricing range.The new AT4X model features off-road performance parts as well as unique interior and exterior styling. It will launch alongside a standard AT4 off-road pickup, premium Denali model and an entry-level Elevation trim that will start at about $40,000. The company will also offer a limited “AT4X Edition 1” vehicle for the first year of production, starting at $63,350. Starting pricing for the current model tops out around $50,000.Amid pent-up demand and record high prices, automakers have been adding more off-road and performance variants to their lineups to beef up profit margins before they transition more to electric vehicles, which can offer high performance but have lower margins than gas-powered vehicles.GM started offering AT4 vehicles with its full-size Sierra pickup in late 2018. It has since expanded to the entire GMC lineup. AT4 currently accounts for about a third of Canyon sales, according to officials.The Canyon is a sibling vehicle to the recently unveiled Chevrolet Colorado midsize pickup, but the company has greatly differentiated the designs of the new vehicles. However, both pickups share the same platform and “bones” and are exclusively powered by a 2.7-liter four-cylinder engine that produces up to 310 horsepower and 430 foot-pounds of torque.GM expects to begin producing the 2023 Canyon early next year, with AT4X models beginning in spring 2023. GM opened reservations for the 2023 GMC Canyon AT4X Edition 1 on Thursday.Each 2023 Canyon is higher and wider than the current generation. It’s also longer but offers about the same interior space as the current vehicle. The new design is more aggressive than the outgoing model, including a large rectangular grille and a new iteration of the brand’s signature C-shaped front lights.Midsize pickup trucks are important to the automaker, but their sales are far lower than GM’s larger full-size pickup trucks. For example, GMC sold only about 13,700 Canyons through the first half of this year compared with more than 70,000 Sierra light-duty pickups during that time.GM’s U.S. sales were down about 18% through the second quarter as the global automotive industry continues to manage through supply chain problems, including a shortage of semiconductor chips. .

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Satellite internet tier at $500 per month

Satellite internet tier at $500 per month

SpaceX has quietly rolled out a new, more powerful “premium” tier of its Starlink satellite internet service that’s targeted at businesses and enterprise customers.The new product, which was added to the company’s website Tuesday night, comes at five times the cost of the consumer-focused standard service. Starlink Premium requires a $500 refundable deposit, a $2,500 fee for the antenna and router, and the service costs $500 per month.The standard Starlink service, which launched in October 2020, has a $99 refundable deposit, a $499 hardware fee and the service costs $99 per month.Elon Musk’s company is touting improved hardware, faster service speeds and priority support in its pitch to prospective premium customers.”Starlink Premium has more than double the antenna capability of Starlink, delivering faster internet speeds and higher throughput for the highest demand users, including businesses,” the SpaceX website said.The first premium deliveries will begin in the second quarter, the Starlink website notice added.Starlink Premium also offers “unlimited service locations” flexibility. Unlike the standard product, which only guarantees service at a specific service address, SpaceX says Starlink Premium is capable of connecting from anywhere.”Order as many Starlinks as needed and manage all of your service locations, no matter how remote, from a single account,” SpaceX said.Starlink Premium users can expect download speeds of 150 megabits per second to 500 megabits per second, with latency between 20 milliseconds to 40 milliseconds, the company said. For comparison purposes, the standard service advertises speeds between 100 megabits per second to 200 megabits per second, as well as a tighter latency range.Additionally, SpaceX said the Premium satellite antenna “is designed for improved performance in extreme weather conditions,” although the website offered no further details. The standard Starlink product features a “snow melt functionality” to remove snow and ice.SpaceX continues to advertise unlimited service usage, saying that “at this time there are no data caps.”The company’s standard product has more than 145,000 users in 25 countries worldwide as of January, with nearly 1,900 satellites in orbit. .