Tunein-Rivian Deal Another Evolution Of Car Radio

Tunein-Rivian Deal Another Evolution Of Car Radio

Menu page from Tunein streaming service. Tunein aggregates hundreds of thousands of stations its … [+] subscribers can choose from depending on their level of service.
Tunein

A big guy with a big voice streaming service Tunein CEO Richard Stern made it plain early in his presentation this week at the AutoTech: Detroit trade show he’s also a radio guy—not just a radio guy, but radio-in-cars guy.

Richard Stern, CEO, Tunein, speaks at the AutoTech: Detroit trade show, Novi, Mich. on June 9, 2022.
Ed Garsten

“I think radio is the car’s original killer app,” he declared. “I don’t think there’s one that’s quite replaced it. Radio is called the soul of a car for a reason. Radio as a medium is a celebration of the human voice. We connect to each other through radio.”

But radio in our vehicles has changed as technology and customer tastes have evolved. Where an AM/FM tuner, tape or CD player may have been sufficient in the past, an increasing number of drivers want a commercial-free experience and many more choices and they’re willing to pay for it, especially younger drivers.

“They don’t like AM/FM tuners and they expect a lot more sophistication in terms of how the product interacts with them,” Stern said during an interview.

LA HABRA, CA – AUGUST 22: AM/FM radio in a 1965 Chevrolet Corvair Corsa Sports Coupe owned by Mike … [+] Fiscus, 51, of La Habra, Calif. (Photo by Leonard Ortiz/Digital First Media/Orange County Register via Getty Images)
MediaNews Group via Getty Images

First it was satellite radio and now it’s streaming either from a driver’s smartphone via apps like Android Auto or Apple
AAPL
CarPlay and services like Tunein which aggregates hundreds of thousands of stations and services.

Tunein offers a free services and several levels of paid subscriptions that give the customer access to many more stations.
According to Stern Tunein has 75 million “global active listeners” and offers over 100,000 stations in over 200 countries.

After several months of testing, the company revealed Tuesday, a new arrangement with electric pickup and SUV manufacturer Rivian.

Rivian R1T electric pickup truck on display at the AutoTech: Detroit trade show, Novi, Mich., June … [+] 9, 2022.
Ed Garsten

“Rivian shares a very similar philosophy to say they wanted to have a live audio experience in the vehicle that reflected the design sensibility and the advanced technology of the vehicle, so they built a beautiful experience,” explained Stern. “We power it. They’re using our APIs and our technology and access to our catalog but inside the cabin the user experience they built is probably one of the most beautiful radio experiences I’ve ever seen.”

Rivian and Tunein have reached a deal integrating Tunein service.
Rivian

In addition, Rivian customers will have access to additional Tunein services. While those offerings will not be exclusive to Rivian, the startup will the first to have them available.
“We came to a financial arrangement where our premium product which has a lot of exclusive content, has a lot of premium content, also has commercial free content,” said Stern. “That is in the Rivian and that’s something new Rivian drivers get out of the box so they can experience the premium version of our product.”
Rivian joins Tunein’s roster of auto partners that includes Tesla
TSLA
, Volvo, Polestar, Mercedes-Benz and Jaguar-Land Rover along with all Alexa-supported auto audio systems.
Stern believes there will always be a place for free, advertising-supported programming but with the explosion of popularity for subscription services like satellite radio, Spotify, Pandora and the like, a certain segment of the population is willing to pay for more choices without the interruptions from ads.
Stern says younger drivers who are fine with paying five or 10 dollars a month for ad-free listening consider the cost “a fair value exchange.”
The affinity for ad-free listening starts even before teenagers are of driving age. According to study by Edison Research the percentage of time each day spent listening to ad-free services versus those supported by advertising has grown from 29% to 39% between 2015 and 2022 for those aged 13 years and above while it’s increased from 35% to 50% over the same time period for those 13-34 years old.
For automakers looking for new revenue sources this growth opens new doors, observed Stern who noted, “I think that creates an opportunity for the OEMs (automakers) to say my customer expects that radio is going to be in the car. I certainly have the commercial sponsored free version of it, but if you’re so inclined, get the commercial-free version. Get the version that has premium content in it.”
That brings us back to that “original killer app” Stern spoke about—the AM/FM radio, the “soul” of the car. Streaming and satellite services may be supplanting a lot of the popularity of broadcasts transmitted through the air, but Stern pointed to studies that showed 81% of prospective car buyers in the U.S say they would be less likely to buy a vehicle that is not equipped with built in radio tuner.
With that in mind, he warns automakers they shouldn’t dare think of depriving their customers of that “original killer app” that started it all.
“You might not get a tape player, you might not get a CD player but an AM/FM radio is something you expect,” Stern solemnly pronounced. “So I think they should hold onto that, keep it precious and we should re-invent that so it has as much value and prominence in the customer’s mind as whatever third party they might bring in as well.”
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I started tech budgeting and you should do it too

I started tech budgeting and you should do it too

Before going to bed one-night last month, I got a text message: “You have spent Rs 459 via debit card at Amazon.” I read the message and slept. Later, in the morning, when I woke up I read the message again and wondered why Rs 459 was charged to my debit card. I then checked the Amazon app and realised I forgot to turn off auto-renewal. Rs 459 is not a huge sum but it pinched me a lot when the money was deducted from my account for a service I no longer use. That day I realised I need to seriously understand my monthly expenses better, especially the amount spent on services and apps. I am not trying to be a personal finance expert but I want to share my experience and a few tips you can apply to better manage your tech budget.
Understand where your money is going 
Whether you are a student or a working professional, start paying attention to the basic fundamental components of financial literacy. Nobody will tell you what is more important: a coffee at a cafe or paying the EMI of your smartphone before the due date? The point is to understand the benefits of financial literacy so that you know where your money is going. Every penny matters. Until a few months back, I was randomly purchasing vintage gadgets on OLX and because of that, I messed up my finances. I still buy vintage gadgets but now I look at my bank balance and review my spending before buying anything new.
Disney Hotstar Plus offers three tiers and each plan costs more than the other. (Image credit: Disney)
Allocating monthly budget for streaming services 
About a month back, I logged into my savings account and started calculating the money I spent on subscriptions. To put it simply, it was a shock, especially the fact that there were so many monthly subscriptions I had forgotten about. It is easy to subscribe to subscription services, but hard to keep using them or to keep a tab of what you are spending on these.
First, let me tell you how many subscription services I have subscribed to:
Apple Music
Netflix
Amazon Prime
PlayStation Plus
Google Doc
Alt Balaji
Zee5
Xbox Game Pass
Disney Hotstar Plus
Apple TV Plus
Here’s what I did to cut down on my expenses on streaming and subscription services.
Identify the services you can cancel 
Sit down on the weekend and figure out which services to keep and which ones to cancel. For example, if you have signed up for Netflix and lately have not been watching any shows that appeal to you, simply cancel the subscription. It may save you Rs 499 a month. Instead, save the money for another important financial goal, such as travelling or paying EMI for the laptop you just bought. The good thing about these services is that you can go back anytime and resume whenever there is a show coming that is interesting enough.

It is easy to subscribe to subscription services, but hard to keep using them or to keep a tab of what you are spending on these. (Image credit: Netflix website)
Choose the basic subscription tier
I know people whose only mode of entertainment is access to Netflix or Amazon Prime since they don’t have cable at home. I will tell them to choose the basic, non-premium subscription tier and save some cash. Netflix, for example, costs Rs 149 for a mobile-only plan. Opting for that plan makes a lot of financial sense if your viewing is limited to mobile. Before subscribing to any service, ask yourself if you really need the super-premium subscription plan. Like, Disney Hotstar Plus offers three tiers and each plan costs more than the other. Its Rs 1,499 annual plan is pointless if you don’t have a 4K TV at home but four people can log in using the same account and enjoy content ad-free.
Apple One bundle brings together Apple’s premium services offerings, such as Apple Music and Apple Arcade, at a discount. (Image credit: Apple)
Look for a bundled plan 
Instead of subscribing to individual services, opt for a bundle that brings a lot of services under one umbrella. I don’t know if you have heard about Apple One, it’s a services bundle that brings together Apple’s premium services offerings, such as Apple Music and Apple Arcade, at a discount. I recently subscribed to the Apple One Individual Plan, where I got access to Apple Music, Apple TV Plus, Apple Arcade, and 50GB of iCloud Storage, all for Rs 195 a month. Previously, I was paying individually for Apple Music and Apple Arcade, and both services cost more than Rs 200 a month. Another reason to choose the Apple One bundle is Severance on Apple TV Plus, a show I am currently hooked to.
Hot tip: Make sure you are aware of the mobile data plans that come with free access to popular streaming services. Reliance Jio, Airtel and Vi (previously Vodafone) have prepaid and postpaid plans with a free subscription to streaming services. 
Dedicate a monthly budget 
This is probably the biggest lesson I learned about money in the past decade. Not only does budgeting help you reach your financial goals if you stick to it, but documenting every expense incurred in a month is a smarter move in the long run. Here’s how to do it.
A fixed sum for streaming services: Commit a budget that you need to spend on streaming and subscription services. A simple way to divide it is by using the 50/20/30 rule of budgeting. Essentially, you are breaking your income into three parts: 50% of your income goes to basic needs (house rent, groceries, etc), 20% goes to savings (and debt repayment), and 30% is to spend on personal use (eating out, streaming services, etc). If it works, a monthly budget will give a lot of flexibility. In my case, I have figured out which services I want to use and based on that I am dedicating a monthly budget. For me, the biggest challenge is to get into the habit of knowing how much I have to spend each month.

Track where your money goes: Write it down on paper, maintain a spreadsheet or use budgeting apps, and note down every expense you have for a month. The ability to make better financial decisions is what you need to learn and that too quickly.
Try using budgeting apps to track all your streaming services and apps on the go. (Image credit: Billbot/screenshot)
Categorize your expenses by type: I might be paying a little more on PlayStation Plus but I don’t have to pay bank or credit card companies for a new iPhone 13 in the form of monthly instalments. I have the liberty to cancel the subscription to PlayStation Plus any day, but you don’t have the option to skip the monthly instalment and pay it later.
Leave room for flexibility in your budget: I have seen people who allocate a monthly budget with great enthusiasm but are unable to stick to a budget when their income is not stable. This is the hard reality. Budgeting can be a lot difficult when your income is not stable or spending is consistent. You know you are planning a trip to Dharamshala, so your tech budgeting needs to be done accordingly. Can I cut back on a premium subscription to Spotify for three months and dedicate that money to renting a bike instead? Understand that your income or spending varies on a monthly basis. You don’t have to cut back on everything; it’s all about priorities in life.

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