from cannabis drinks to seltzers

from cannabis drinks to seltzers

Cannabis-infused seltzershappiMichigan cannabis-infused seltzer Happi has expanded into Maine.The seltzers are made with all-natural, vegan ingredients and contain between 2.5mg- 10mg of THC and 25 calories or under per can.Happi launches three flavors in Maine: Lemon Elderflower, Raspberry Honeysuckle, and Pomegranate Hibiscus. Mainers are also getting an exclusive taste of Happi’s newest flavor, Lime Wild Mint.Happi was launched in Michigan in 2021 by Chief Happi Officer Joe Reynolds, who saw an opportunity to develop a precisely dosed cannabis beverage, and President Lisa Hurwitz, a CPG and cannabis industry expert with a career-long focus on women’s brands and products. In Maine, Happi is produced by CannaNectar Canning Co., one of the state’s premier manufacturers of cannabis products.Relaxation beveragesrecessRecess, a pioneer of relaxation beverages in the US, is expanding its magnesium-infused & functional Mood collection this month.The three new flavors are Raspberry Lemon, Lime Citrus, Grapefruit Tangerine.They are infused with Magnesium L-threonate; L-theanine; and Lemon balm.The drinks are brewed with real fruit, are low in calories, contain no added sugar and are priced at $29.99 for an 8-pack.Cut Above launches new portfolio of zero proof spirits​cut above main jpegHouston-based entrepreneur and artist Andrew Solis has launched Cut Above Zero Proof Spirits, having spent nearly two years working with mixologists and flavor specialists to create a portfolio of four sprits.The Gin, Agave Blanco, Mezcal and Whiskey have been designed to replicate the flavor profiles, nose, mouthfeel and finish of the original premium spirits: allowing consumers to either reduce or replace the amount of alcohol in a cocktail.“Through a precise formula of special ingredients from around the world, Cut Above recreates the reactions that not only normally occur in distillation, but upon consumption as well,” ​explains the brand.“Starting with pristine neutral pH water, a Master Blender combines natural flavors derived from flowers, herbs, plants, fruits, roots, barks, leaves and vegetables to create an all natural, low calorie, no carb zero proof spirit with less than 1 gram of sugar from the ground up.  Unlike some other products in the non-alcoholic space, Cut Above never has any alcohol in it at any stage during the production process making it truly zero proof.”​New Freshie flavorsfreshieFreshie Organic Tequila Seltzer has launched two new flavors and an eight-can variety pack.Grapefruit-Guava and Blood Orange-Habanero join the original Freshie Lime flavor. Each drink is made from organic blanco tequila, organic agave nectar, organic natural flavors and sparkling water.The brand launched in 2021, and in 2022 earned its USDA-Certified Organic seal. Each beverage is non-GMO and gluten-free, with a 12-ounce can containing 99 calories and coming in at 4.5% ABV. The drinks are produced in partnership with a Jalisco-based certified zero-carbon beverage company.Canned watersocorroBrazilian beverage producer, Socorro Bebidas, has extended its line of Acquíssima mineral water to include beverage cans.Both SKUs, Personnalité (natural mineral water) and Passion (carbonated mineral water) are now available in 355ml (12oz.) sleek cans.Over the last decade, still packaged water consumption per capita in Brazil has increased by 105% and continues to take market share from tap and bulk water. Furthermore, Brazil enjoys a high recycling rate for aluminon cans – consistently over 95%.The cans, which use a matte varnish, ‘add a touch of elegance to the packaging and help it stand out on store shelves, applied to the full body of the can to help boost a premium look and feel to attract consumer attention’, according to supplier Crown Embalagens Metálicas da Amazônia (a subsidiary of Crown Holdings). Orange energyvirtue drinksUK brand Virtue Clean Energy has launched its newest product, Virtue Clean Energy – Orange, via Ocado and Amazon this month (RRP £1.40 per 250ml can).Blending oranges and blood oranges, the drink provides a ‘fruity, nostalgic and refreshing flavor profile’ for consumers to enjoy. It contains 80mg of 100% organic caffeine derived from green coffee beans, plus B-vitamins (B3, B6, B7, B12).Virtue Drinks contain zero sugar & zero calories, made with all natural ingredients. The drinks are certified Carbon Neutral, non-HFSS, BPA-free, vegan and contain nothing artificial. Rahi Daneshmand, founder of Virtue Drinks says: “As the demand for clean energy drinks accelerates, with more people seeking healthier alternatives to sugary & artificial energy drinks, offering a clear point of difference with Virtue, as the first all natural, zero sugar & calories range, has helped us fast expand our distribution in the UK and internationally.”​“Orange is clearly a flavor that delivers on sales and up until now there have been very limited clean energy drink options with orange flavors.”​And yet overall, in Sports & Energy drinks, Orange flavored products are the most popular flavor profile in the category with sales values worth £196m (Nielsen latest 52 weeks, WE 30 July 2022​).Cocktail vodka Jade White WeddingWhite WeddingWhite Wedding, a new premium vodka brand, has launched in France.Costing 35 euros for a 70cl, the vodka has been released in anticipation of Christmas and New Year’s celebrations.”Refined and original, this French vodka will accompany your meals with style,”​ says the brand. .

New beverage launches: August 2022

New beverage launches: August 2022

Sparkling RTD cocktailscathead sparklingMississippi distillery, Cathead Distillery, has revealed a new line of RTD sparkling vodka sodas, Cathead Sparkling Sunsetters.Inspired by ‘the magic of long summer evenings that fade into warm summer nights’, the Sunsetters variety pack features an assortment of four flavors at 5% ABV and with 97 calories per 12 oz serving: Raspberry, Mango, Ginger Pineapple, and Cucumber Mint.An extension of Cathead Distillery’s original line of canned sparkling vodka sodas—which launched in spring 2021—Cathead Sparkling Sunsetters adds to the existing available flavors of Cranberry, Limeade, Satsuma Mandarin, Strawberry Lemonade, and Grapefruit, all made with the brand’s flagship spirit, Cathead Vodka.Cathead Sparkling Sunsetters’ variety 8-packs are now available in select retailers across five states, including Florida, Georgia, Louisiana, Mississippi, and Tennessee.Horlicks fortified shakesHorlciks_Healthy_Gut (002)British brand Horlicks has launched its latest range, Horlicks Healthy: a range of four specifically formulated wellness boosting shakes.Created with a blend of carefully selected vitamins, minerals and functional ingredients, alongside 15-20g protein per serving, Horlicks Healthy is described as ideal for a wide range of venues from coffee shops and universities, through to gyms and hotel bedrooms. A drink is created by adding two heaped scoops to 300ml semi-skimmed milk.Horlicks Healthy Body ‘helps customers feel stronger with more vitality, with a blend of Vitamins D, Calcium and Zinc contributing to bone function for healthier, stronger bones. Vitamin D also contributes to normal muscle function. Vitamins B12, B6 and C contribute to energy-yielding metabolism help customers stay active and feel energetic making it ideal for sports and leisure venues.’Horlicks Healthy Gut is ‘specially formulated with Vitamins B12, B6, C and D to contribute to the normal function of the immune system. With added Prebiotics and Glutamine helping customers to get the most from their diet and support digestion, this blend is suited to healthcare settings, or for after meals.’Horlicks Healthy Mind ‘helps customers to think and feel at their best. Horlicks Healthy has Vitamins B12, B6 and C contributing to normal psychological function, and Zinc for normal cognitive function. With Matcha Green Tea and Bacopa Monneri (Medicinal Herbs) supporting your focus and memory, Healthy Mind will appeal to university students in particular.’Horlicks Healthy Sleep ‘is specially formulated to contain Vitamins B12, B6 and C known to reduce tiredness and fatigue. With Chamomile and Valerian supporting a calmer more, relaxing sleep, this blend is an ideal fit for spas, hotels, care homes and hospitals.’Coffee super concentratespop and bottle super concentratesPop & Bottle, a female-founded coffee company known for premium, organic, dairy-free oat and almond milk lattes, is expanding its offerings with a line of Super Concentrates.The three products – classic cold brew, vanilla cold brew and mocha cold brew – are available exclusively at Walmart stores and online.“Made with specialty grade, direct trade Arabica beans sourced from Central America, this deliciously smooth coffee concentrate requires just one tablespoon to make any favorite coffee beverage at home with ease—no French press, drip machine or espresso maker needed,”​ explains the LA-based brand, which was founded in 2015.“Pop & Bottle’s proprietary, sustainable extraction process yields 90% of the coffee extracted from each bean with minimal waste and significantly reduced oxidation, resulting in an ultra smooth, robust-flavored, 15x strength liquid coffee concentrate.”​Goose Island Bourbon County Stoutgoose islandGoose Island has launched its 2022 Bourbon County Stout lineup: celebrating the 30th​ year of the first bourbon barrel-aged beer.The first Bourbon County Stout was created in 1992 between Goose Island brewmaster Gregory Hall and Jim Beam’s Booker Noe.“Today, Bourbon County Stout is not only a local favorite but globally known for setting the standard of barrel-aged stouts with continued innovation. This year, we commemorate the 30th Anniversary of the extraordinary Bourbon County Stout history with a lineup sure to excite new and diehard fans alike,”​ says the brewery.The seven variants this year are:

  • Goose Island Bourbon County Stout
  • Goose Island Bourbon County Two-Year Barleywine Reserve
  • Goose Island Bourbon County 30th Anniversary Reserve Stout
  • Goose Island Bourbon County Biscotti Stout
  • Goose Island Bourbon County Coffee Stout
  • Goose Island Bourbon County Sir Isaac’s Stout
  • Goose Island Bourbon County Proprietor’s Stout

Distillers Colafever tree colaFever-Tree has introduced Distillers Cola in Australia: a mixer made of Caribbean kola nuts, Tahitian Limes and a selection of distilled botanicals and spices. “For the past decade gin has had great tonic to mix with, but whisky and rum have been patiently waiting for a premium cola to complement rather than hide their unique flavor profiles,”​ says the brand.”Now, with Aussies enjoying whisky with a mixer at the same rate as gin, Fever-Tree is set to revolutionize Whisky and Cola just as they have done with Gin and Tonic.​”Where leading cola brands use their strong flavor profiles to mask the flavor of spirits, Distillers Cola has been designed to complement and elevate the flavor of whiskies from the finest distilleries around the world.”​Fever-Tree Distillers Cola will be available at the end of August in 4 x 200mL packs from Dan Murphy’s nationally for RRP $9.49.Black Tower Club Editionblack towerGerman wine brand Black Tower has launched its new premium Club Edition range in the UK.The newly-crafted wines, which are 100% vegan, will be presented in a bespoke cut-glass bottle.Family-owned winery Reh Kendermann felt it was the right time to add a premium tier to their popular range. “Premiumization has been a key trend over the last two years: and although this might be impacted by the ‘Cost of Living’ crisis, history has shown the wine category is resilient in times of economic torment. More than ever, shoppers will be in need of mini luxuries and will want to cheer themselves and their loved ones up,”​ says the brand.The range comes in an off-dry, German Riesling, as well as a Provence style, pale Pinot Noir Rosé.This launch coincides with the transfer of all of the Black Tower business into North South Wines following Reh Kendermann becoming a shareholder in April 2020.The wines will initially launch into Wholesale Cash & Carry Impulse and Online channels and are available exclusively through North South Wines.Cold-pressed juiceBritvic’s plant-based drink brand Plenish has just launched the latest addition to its range of cold-pressed juices and cleanses, called Rise.“Packed with 100% organic fruit and vegetables, Rise combines the natural deliciousness of juicy pineapple and pear with spinach, cucumber and a zing of lime for a perfectly sweet and uplifting taste,”​ says Britvic.“An easy introduction to first time green juice drinkers, as well as a perfectly nutritious addition to the day – with naturally occurring vitamin C, A and folic acid to support the immune system and energy release. All the goodness you need, and nothing you don’t (no artificial ingredients, no flavorings, no added sugars – no need).”​UK soft drink manufacturer Britvic acquired Plenish in 2021, strengthening its presence in the plant-based sector. .

from canned cocktails to new brews

from canned cocktails to new brews

US craft brewery collaborationRight Coast Vodka Whips CansRight Coast Spirits, a new partnership between three US craft breweries – Flying Dog, Harpoon and Saranac – announces the release of their first product, Right Coast Spirits Vodka Whips.With a 7.5% ABV, Vodka Whips is a ‘handcrafted ready-to-drink canned cocktail made with real vodka, real fruit, and a fresh whipped finish’. The beverages launch with four flavors: Orange, Wild Berry, Watermelon and PineappleThe name Right Coast Spirits is a playful nod to the East Coast, where all three partners are located.“The cool thing I’ve always loved about the craft brewing industry is that we have this hallmark ‘all-for-one’ mentality,”​ said Fred Matt, President of Saranac. “The three of us had a great working relationship already, so we realized if we worked together, we could get a superior product to consumers faster and more efficiently.”​Initially, Right Coast Vodka Whips will be released in 15 states on the East Coast, from Maine to Georgia.“Not only has our partnership been beneficial for product development, but also for ​distribution,”​ said Dan Kenary, CEO & Co-Founder of Harpoon. “We have the ability to spread the availability of the product into each of our markets. With the ready-to-drink category exploding, we are excited to launch our canned cocktail as quickly as possible.”​Broken Bean Coffee Liqueurbroken beanBroken Bean Coffee Liqueur – a spirit crafted using cold brew coffee, Australian wheat vodka and sugar – has launched in Australia.The family business from the Central Coast of New South Wales is an evolution of Onyx Coffee Spirits, which worked behind the scenes as a premium, on-premise producer of choice. The breakaway in the form of Broken Bean, which launched in 2022, makes Australian-made coffee liqueur and cocktail creations ‘accessible to Aussies everywhere’.The inaugural Broken Bean Coffee liquor contains a coffee blend which is a classic selection of beans from Brazil, Ethiopia and India that are roasted separately before blending, allowing for a darker and more robust flavor profile destined to shine in any cocktail. The coffee blend is then brewed into a high-strength cold brew liquid that notably builds the richness and mouthfeel, further enhanced by fortification with the vodka to lock in flavor. It is then left to rest and rack for 30 days, allowing the liquid to develop to full maturity before packaging.Broken Bean Coffee Liqueur has a RRP of $60.00 and is available nationally at Dan Murphy’s online, select bottle shops and local venues. It is also distributed by Vanguard Luxury Brands.Skrewball Whiskeyskrewball whiskeyPeanut butter whiskey brand Skrewball Whiskey is adding a 100ml can to its product lineup: joining 750ml, 375ml, 200ml, 50ml and 1L glass bottles in its portfolio.Debuting in time for summer, Skrewball Whiskey’s 100ml size “boasts the same smooth and nutty flavor consumers love from the brand in a refreshing and convenient format that can be sipped by the pool, at a backyard barbecue, on the beach or anywhere in between”. It is best served chilled.“Unlike RTD canned cocktails, this convenient and fun option offers two servings of the sweet and savory flavored whiskey with no mixers, perfect for sipping straight,” ​says the brand.”Industry trends continue to indicate that consumers are gravitating towards portable canned options, and we want to offer Skrewball Whiskey’s premium taste and versatility to our community in an offering that meets their needs and consumption occasions.”    ​Skrewball Whiskey’s 100ml can is 70 proof (35% ABV). The canned spirit will be available in select markets across California, Colorado, New Mexico, Texas, Delaware, Illinois, Massachusetts, New York, Florida, Georgia, New Jersey, Wisconsin and Tennessee, with additional nationwide availability rolling out throughout the coming summer months.Dragon Fruit Margaritakove dragonfruitAlternative US craft beverage brand Kové has released a limited collaboration flavor created in partnership with Pitaya Foods: Dragon Fruit Margarita.Kové’s Dragon Fruit Margarita offers a “better-for-you” buzz as a beverage that is vegan, gluten-free and made with organic ingredients. The new flavor will be available for purchase in four packs of 12-ounce cans and on tap at Kové tasting rooms in San Diego.“With coinciding missions emphasizing the importance of ethical sourcing and sustainability, the like-minded brands teamed up to create a flavor that truly embodies southern California summer, with fresh tropical dragon fruit, crisp tangy lime and a hint of pineapple,”​ say the companies.Following the success of its flagship Barrio Logan tasting room, Kové has also opened a new tasting room in Miramar.Liberation Cocktailsliberation cocktailsLiberation Cocktails, a UK RTD cocktail brand, is expanding its portfolio with three new products in a variety of formats including keg, bottle and can: suitable for the on- and off-trade.The new additions are the Spiced Margarita (made with El Sueno Tequila Blanco, agave nectar, Brazilian lime juice and a chilli twist); the Mojito (using oak-aged white rum, Brazilian lime juice, natural mint and soda); and the 0.0% Chilli Rhubarb Spritz (with English pressed rhubarb, Brazilian lime juice, chilli and Indian tonic).Available on-tap for high volume venues via 20L kegs a well as in 75cl and 200ml cans for both on and off-trade, mini-bars, events and festivals, each variety has been ‘crafted by top mixologists using only the best craft distillery spirits and quality ingredients.’George Workman, Managing Director, Liberation Cocktails, said: “​With the current staffing crisis and venues back to pre-pandemic trading levels, our bar-strength cocktails provide a less labour-intensive way for the on-trade to provide a ​premium cocktail service quickly whilst our bottles and cans meet the growing consumer demand for ready to drink cocktails.”​Naked Juiceimage001Naked Juice is releasing a new line in the US: Naked Antioxidants Mighty Berry. “As products rich in antioxidants and fortified vitamins and minerals continue to be top of mind, Naked is bringing smoothie lovers a blend of some of the most delicious and nutritious fruits,​” says the brand. “With no added sugar or preservatives, Naked Antioxidants Mighty Berry comes in a 15.2oz bottle and is an excellent source of vitamin A, C, and E to support immune function.” ​The new product is available in stores including Walmart, Target, Kroger, Ahold, ABS and Publix.Tattersall DistillingTattersall Distilling has launched its first canned cocktail line, which is rolling out in the US across Minnesota and Wisconsin.Since 2019, Tattersall has been crafting ready-to-drink cocktails in 750ml bottles with its house-made spirits including Bootlegger, Salty Dog, Manhattan, Old Fashioned, Cosmo Bianco, Corpse Reviver #2. Growing demand for single-serve cocktails led to a line of Cocktail Shorties or 100ml ready-to-drink cocktails. Canned cocktails are the next evolution for Tattersall, providing even more accessibility to consumers, said Jon Kreidler, founder of Tattersall Distilling.“​Our lineup of canned cocktails has been over two years in the making, as we​’​ve worked to bring something to life that truly highlights our craft spirits.​“Spirit-based canned cocktails are surprisingly rare in the ​ready-to-drink space, and we’re proud to have ours stand out from the crowd. ​We couldn​’​t think of a better way to celebrate summer than sharing this release.”​The 12 ounce sleek can cocktails have an ABV of 7% and come in four flavors:

  • Key Lime Gin + Tonic: gin, key lime, house-made tonic
  • Blueberry Basil Collins: vodka, blueberries, basil, lemon
  • Easy Street: whiskey, peach tea, mint, lemon
  • Watermelon Bootlegger: vodka, citrus, watermelon, mint

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canned cocktails to premium spirits

canned cocktails to premium spirits

Canned cocktailscountry luau insetAfter a local launch in April, Nashville canned cocktail brand Country Luau is now available across 38 states via e-commerce.It offers four cocktails: Strawberry Daq Shack (rum); Yuzu Ranch Water (tequila); Mango Mosa (vodka) and Pineapple Jalapen-y’all (vodka).Founder and CEO Adam Kost is an industry veteran who has worked with companies including AB InBev’s ZX Ventures, Pernod Ricard, Heineken USA and Waterloo Sparkling Water.“Country Luau sets itself apart with high-quality spirits, flavors designed by a 20-year beverage industry veteran, and a wholehearted commitment to supporting up-and-coming musicians through grants to individuals and non-profits,”​ says the brand.KocktailkocktailUK cocktail creators Kocktail have launched their first canned RTD drinks.The company was launched a letterbox subscription club less than two years ago, and it is now bringing its RTD cocktail cans to all Planet Organic stores across London and online. It is debuting two flavors: espresso martini and cherry cola old fashioned.“With an RRP of £4.50 per can, they are a convenient way to enjoy Kocktail’s world class cocktails,”​ says the brand.Malfy Gin & TonicamalfyPernod Ricard has launched Malfy Gin & Tonica, a brand new range of ‘refreshingly tasty and elevated RTD Gin & Tonics’ in a premium glass format.Malfy Con Limone Gin & Tonica (7% ABV) offers Malfy Con Limone’s ‘delightfully zesty lemon taste with a hint of sweet limoncello and natural mint flavours, followed by the gin’s keynote of juniper and the bittersweet flavour of tonic water’. Meanwhile, Malfy Gin Rosa Gin & Tonica combines Malfy Gin Rosa’s ‘deliciously fruity grapefruit taste with a hint of natural rosemary flavour, followed by the gin’s keynote of juniper and bittersweet flavour of tonic water’.“Malfy Super-Premium Gins truly encapsulate the spirit of the Amalfi Coast and the RTD range will allow more consumers to sample a taste of ’La Dolce Vita’, with a new convenient format that is ready to be served, savoured and enjoyed with good company.​”The easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars and hotels, as well as hosting at home.”​Following a successful pilot test in Australia and New Zealand, Malfy Gin & Tonica now launches in Austria before rolling out in other key markets from spring next year.Wild Bill’swild billsWild Bill’s, a veteran-owned and operated US premium non-alcoholic craft beverage company, has launched a limited edition line of summer soda flavors.The new flavors include:

  • Rocket Pop: ‘With flavors of cherry, lime, and raspberry, this ice cream truck classic is the fizzy liquid version of a signature All-American treat.’
  • Cola + Diet Cola: ‘Inspired by olde fashioned, traditional recipes, these two new flavors are made using infusions of the finest ingredients including sweet cinnamon, vanilla and nutmeg.’
  • Mojito Soda: ‘A refreshing mix of lime and mint, this Virgin Mojito Recipe is all of the flavors of the cocktail classic sans alcohol’. 

The company has also expanded its retail footprint to more than 250 retailers nationwide.Fountain Hard Seltzerfountain hard seltzerFountain Hard Seltzer is introducing two new flavors for spring and summer in the UK.Watermelon and Raspberry are both vegan, low calorie, and come in boxes of 6 and 12. They join existing flavors Passionfruit and Mango.“​The two new products – Watermelon Fountain Hard Seltzer (5% ABV) and Raspberry Fountain Hard Seltzer (5% ABV), are bold and punchy, making the perfect refreshing drink for the warmer months ahead,”​ says the brand.“Unlike most hard seltzer brands, Fountain is brewed using clean fermented alcohol, with no wines or spirits added – this process takes place in their Liverpool brewery and ensures a flavor-first experience. The drink is vegan with no added sugar, using only premium natural fruit, with sparkling water.”​Wild Idol wild idolWild Idol – a new, super premium alcohol-free sparkling alternative – has launched in the UK.Led by a team of industry heavyweights, including CEO Paul Beavis, former MD of Lanson Champagne, Wild Idol has been two years in development in order to find the most skilled producers, grapes and technology to create ‘an authentic, non-alcoholic sparkling wine experience’.“Handcrafted by English winemakers using a superior blend of grapes and traditional winemaking ​techniques, Wild Idol is one of the only truly zero-alcohol products in the sector,”​ says the brand. “Unlike most ​non-alcoholic options, Wild Idol is not de-alcoholised, having never contained alcohol or gone ​through a fermentation process, so there is nothing to remove using artificial processes.”​Vegan, gluten-free and low calorie, the range currently includes a white and a rosé option, featuring the grape varietals Müller-Thurgau, Dornfelder and Merlot: chosen for their clean, naturally fruit-forward and aromatic character.The brand has secured premium retail partners including Harrods, Selfridges and Daylesford, and is distributed by major UK wholesalers Bibendum, Liberty Wines, Enotria, and Matthew Clark. It has also attracted high-profile listings across Michelin-starred restaurants, hotels, private members clubs and bars, including Jason Atherton’s restaurant portfolio, Tom Kerridge’s The Hand & Flowers, The Ivy Collection, Rosewood London, The Dorchester, Gleneagles and Fallow.The future of Wild Idol includes international expansion plans, starting with a launch in the Middle East no-alcohol sector later this summer in partnership with Maritime and Mercantile International (MMI), a leading beverage distributor in the Middle East, followed by further expansion into the US market set for the end of year.Wild Idol has an RRP of £35 in the UK.New packaging for VimtovimtoNicols is introducing a new bottle design across its Vimto squash range.“The new distinctive bottle features a contemporary design with fruit peel texture – delivering further stand out on-shelf and bringing to life the uniquely distinct Vimto flavor,”​ says the company.“The texture of the new bottles serves to highlight the ‘healthy hydration’ messaging the brand is passionate about by mirroring the real fruit contained within every Vimto squash bottle.”​The newly-designed bottles are made from 51% rPET: with goals to reach 100% rPET by 2025. .