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WhatsApp to launch cloud-based tools, premium features for businesses

WhatsApp to launch cloud-based tools, premium features for businesses

A 3D-printed Whatsapp logo is placed on the keyboard in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration/File PhotoRegister now for FREE unlimited access to Reuters.comRegisterMay 19 (Reuters) – WhatsApp is introducing free cloud-based API services in a push to get more businesses using the app, Meta Platforms (FB.O) CEO Mark Zuckerberg announced at the company’s messaging event on Thursday.The messaging service, which has increasingly courted business users, is one of several platforms where Facebook-owner Meta has launched more shopping and business-focused features.Zuckerberg, speaking at Meta’s “Conversations” event, said the offering would mean “any business or developer can easily access our service, build directly on top of WhatsApp to customize their experience and speed up their response time to customers by using our secure WhatsApp Cloud API hosted by Meta.”Register now for FREE unlimited access to Reuters.comRegisterWhatsApp already has an API, or type of software interface, for businesses to connect their systems and engage in customer service chats on the service, which generates revenue for Meta.Meta, which bought WhatsApp for $19 billion in a landmark 2014 deal, said that businesses would not be able to message people on WhatsApp unless they have requested to be contacted.WhatsApp also said on Thursday it was planning to provide optional paid features as part of a new premium service for users of its specialized business app, which is geared at small businesses.Those features, which are still being developed, will include options to manage chats across up to 10 devices and customized click-to-chat links that businesses can post on their websites and share with customers.Uber (UBER.N) CEO Dara Khosrowshahi, speaking in a session with Meta Chief Operating Officer Sheryl Sandberg at the conference, said a third of the users ordering rides via WhatsApp in India are new customers.The ride-hailing company, which launched its WhatsApp chatbot in December, is now planning to further customize the service starting for users in and around Delhi and expanding to markets like Brazil, he said. read more Register now for FREE unlimited access to Reuters.comRegisterReporting by Elizabeth Culliford in New York and Katie Paul; Editing by Lisa ShumakerOur Standards: The Thomson Reuters Trust Principles. .

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Netflix tests sharing accounts outside household

Netflix tests sharing accounts outside household

Small toy figures are seen in front of diplayed Netflix logo in this illustration taken March 19, 2020. REUTERS/Dado Ruvic/IllustrationRegister now for FREE unlimited access to Reuters.comRegisterMarch 16 (Reuters) – Netflix Inc is testing features including one that will allow accounts to be shared outside members’ household at an extra cost, the streaming pioneer said on Wednesday.The company is testing the features in Chile, Costa Rica and Peru allowing members on its standard and premium plans to add up to two people.Netflix is also studying another feature that will allow members on a basic, standard or premium plan to transfer their profile information to a new account or a sub account retaining data such as viewing history and personalized recommendations. (https://bit.ly/3CLKbF2)Register now for FREE unlimited access to Reuters.comRegisterThe company currently allows people who live together to share their Netflix account. However, the plans have created some confusion about when and how accounts can be shared, the company said, adding it is impacting its ability to invest in new content.The company said it would test the features for their utility before making changes in other parts of the world.Netflix in January tempered its growth expectations, projecting customer additions in the first-quarter at less than half of Wall Street’s expectations citing the late arrival of anticipated content. read more Register now for FREE unlimited access to Reuters.comRegisterReporting by Akash Sriram in Bengaluru; Editing by Shailesh KuberOur Standards: The Thomson Reuters Trust Principles. .