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A false lash effect in a single stroke: Amazon shoppers say this cruelty-free £5 mascara is just as good as if not better than premium brandsBy Emily Knott For Mailonline Published: 08:22 BST, 26 April 2022 | Updated: 08:22 BST, 26 April 2022

Products featured in this Mail Best article are independently selected by our shopping writers. If you make a purchase using links on this page, MailOnline may earn an affiliate commission.If you love long, fluttery lashes but don’t like the time and effort it takes to apply falsies, Amazon shoppers claim to have found a mascara that will give you the same effect in seconds. And the best news? It’s cruelty-free and costs less than a fiver.The Essence Lash Princess False Lash Effect Mascara, which costs £4.63 on Amazon, is designed with a cone-shaped wand that sculpts each lash from root to tip for extra definition and a bucketload of volume.Perfectly defined with no clumps or globs insight, each lash is as elongated as it would be if you were wearing falsies. One user put it simply: ‘I like the look of false lashes without having them, and this delivers’. The Essence Lash Princess False Lash Effect Mascara , which costs £4.63 on Amazon, has amassed a staggering 126,330 five-star reviews  Said to be just as good as if not better than premium brands, the Essence Lash Princess False Lash Effect Mascara is a viral sensation, having amassed over 126,330 five-star reviews on Amazon.Costing less than a fiver, the budget-friendly mascara, which is also classified as cruelty-free, is designed with a cone-shaped wand that sculpts each lash from root to tip for extra definition and a bucketload of volume. ShopSo it comes as no surprise that it’s a viral beauty buy, having amassed a staggering 126,330 five-star reviews on Amazon. Reviewers rave about how voluminous, lengthened and lifted their lashes are after use, hailing it ‘the best mascara’ they’ve ever bought.And one shopper wrote how they can do their lashes ‘in a flash’, and they ‘can’t stop staring’ at how good their lashes look after using it.Many shoppers say that the Essence Lash Princess False Lash Effect Mascara gives better results than mascaras three or four times the price. One wrote: ‘Best mascara for full lashes. I usually buy Chanel, Lancome etc., but this mascara is the best on the market at a fraction of the price!’Customers are also impressed with how long this mascara lasts once applied, saying that it stays on all day without any need for touch-ups – unless you want to look extra glamorous in the evening. Many shoppers say that the Essence Lash Princess False Lash Effect Mascara gives better results than mascaras three or four times the priceOne amazed reviewer wrote: ‘Thought I’d try this mascara after seeing it on social media a lot. Glad I did. It goes on nicely and doesn’t smudge or flake off. I wore it to the gym yesterday, and there were zero panda eyes!’Another added: ‘I love that this mascara extends your eyelashes! It doesn’t smudge and is easy to remove at night.’A third shopper also noted how well the mascara stands up against far pricer brands. They wrote: ‘Surprise find! This is a really good mascara! Goes on well, no clumping and lasts well. Better than some of the more expensive brands. Won’t use anything else now.’ Not only will the Essence Lash Princess False Lash Effect Mascara accentuate your eyelashes in one swipe, but there’s also the satisfaction of knowing that it’s a cruelty-free product Essence sells three other varieties of the Lash Princess mascara, including one for Volume (right) and one for Sculpted Volume (left) Not only will the Essence Lash Princess False Lash Effect Mascara accentuate your eyelashes in one swipe, but there’s also the satisfaction of knowing that it’s a cruelty-free product.All Essence’s beauty items have the PETA seal of approval, meaning Essence does not use animal testing and does not use any ingredients that have been tested on animals.Essence sells three other varieties of the Lash Princess mascara, including one for volume, one for Sculpted Volume, and a waterproof False Lash Mascara.

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Coles is giving away luxe cast iron cookware for FREE – and similar designs retail for $500

• Coles supermarkets has partnered with KitchenAid to giveaway free cookware
• The ‘collectibles’ range features stylish black stoneware and cast iron cookware
• Customers can earn credits using Flybuys when spending $20 or more 
• The exclusive collection features six pieces of durable stoneware
• Similar cast iron products retail for $499.95  

By Carina Stathis For Daily Mail Australia Published: 03:21 GMT, 20 February 2022 | Updated: 03:59 GMT, 20 February 2022

Coles is giving away free cookware to loyal shoppers as part of a new ‘collectibles’ program.For the first time the supermarket giant has partnered with Australian cookware brand KitchenAid to reward customers with a ‘premium collection’ of stylish matte black stoneware and cast iron cookware.From Wednesday March 2, shoppers will be able to earn credits by using their Flybuys card when spending $20 or more in one transaction at Coles stores and Coles Online.The exclusive collection features six pieces of durable stoneware – including a mini cocotte, 15cm bowl with an eco-friendly bamboo lid, a small, medium and large baker with bamboo lid, 29cm pie dish and a 22cm cast iron casserole pot.  Coles has partnered with Australian cookware brand KitchenAid to reward customers with a ‘premium collection’ of stylish matte black stoneware and cast iron cookware From Wednesday March 2, shoppers will be able to earn credits by scanning their Flybuys card when they spend $20 or more in one transaction at Coles stores and Coles OnlineFor just 26 credits shoppers can pick up the mini cocotte and for 150 points customers can receive the cast iron pot, with similar KitchenAid products retailing for $499.95. The exclusive kitchen range is designed to go straight from the oven to serving on the table, and is perfect when entertaining guests. KitchenAid Ovenware will also be available to purchase in store, with prices starting at $26 for the KitchenAid mini cocotte and up to $200 for the KitchenAid Cast Iron Casserole Pot. Coles’ customer research suggests the rise of home cooking and entertaining is showing no signs of slowing down, as the demand for cookware and bakeware at Coles still growing at an annualised rate of 35 per cent.  For just 26 credits shoppers can pick up the mini cocotte and for 150 points customers can receive the cast iron pot, with similar KitchenAid products retailing for $499.95  The exclusive range is designed to go straight from the oven to serving on the table, and is perfect when entertaining guestsColes Chief Marketing Officer Lisa Ronson said Coles wants to provide customers with more value at the checkout and help make premium kitchen products more accessible to all Australians.’We know Australians are real foodies and love entertaining so we are delighted to partner with such an iconic and sought-after brand like KitchenAid to reward our customers with something really special that they can only get at Coles,’ Lisa said. ‘To help customers get their hands on these items faster we’re again allowing them to redeem their points for half the cost of an item and simply pay for the other half. ‘As well as joining forces with 37 household brands to offer bonus credits in order to help increase the accessibility of the program to those who may not spend as much on their weekly shop.’

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