Building Brand Reputation Using Sustainable Practices

Building Brand Reputation Using Sustainable Practices

April is marked as Earth Month when the call to action for sustainable change becomes louder leading up to Earth Day on 22 April. Brands do make a noise around sustainability at this time. American watches and accessories brand Fossil, for instance, said it has introduced new solar-powered watches with components made with upcycled, ocean-bound plastics this month. German shoe brand adidas said it will launch a fresh Parley SpringSummer collection to mark Earth Day for which it has collaborated with environment organization Parleys for the Oceans, a non-profit body that works for protection of the oceans. adidas has been making shoes from recycled plastic which mitigate the amount of plastic that ends up in the oceans.

While some of these brand efforts may seem small, several companies are on a larger journey towards achieving environment, social, and governance (ESG) goals that are now a critical part of doing business.

Home-grown packaged consumer goods company Dabur India has been proactive in reducing carbon emissions and plastic waste in its system. The owner of brands such as Dabur Chyawanprash, Dabur Honey, Dabur Red Paste, and Réal juice, on Tuesday said the company was inducting a fleet of 100 Electric Vehicles (EVs) for last-mile product distribution with an eye on achieving carbon neutrality in its operations. The company’s executive director, operations, Sharukh A Khan said vehicular emissions are among the biggest contributors to pollution and EVs are the future. Though the EV space is still nascent in India, Dabur is an early adopter of green vehicles in its supply chain for last-mile distribution, he said.

Dabur’s move comes close on the heels of its earlier announcement on becoming ‘Plastic Waste Neutral’ packaged consumer goods company in the fiscal year 2021-22. Last month, Procter & Gamble, India, too, announced it was recycling 100% of post-consumer plastic packaging waste and will set up two more in-house solar plants at its manufacturing sites. The maker of brands such as Ariel, Head & Shoulders and Whisper, said P&G India purchases 100% renewable electricity for all its manufacturing sites and the fabric care brands—Ariel and Tide—have been phosphate-free since 2015, helping preserve the quality of water resources. The company also claims using recycled material in baby care and feminine care product packaging.

Interestingly, an April study by CareEdge Advisory & Research said that as the focus on ESG increases, India’s top companies are ramping up capabilities toward building a sustainable future. Of the top 300 listed companies in India, 78 with a market cap of 120 trillion have disclosed commitments to achieving net-zero status. The study analysed the sustainability disclosures of 300 companies across 11 key sectors over the last three fiscals. Sushmita Majumdar, co-chief executive officer, CareEdge Advisory & Research, said while for FY21 the firms making net-zero commitments may seem low at just about 26% of the top 300, this number has doubled over FY20 and is at four times the number for FY19. “This trend is heartening for India and gives a fillip to the country’s commitments to become carbon neutral and achieve net-zero emissions by 2070,” she said in a statement.

In an interview to Mint in March, Puneet Chhatwal, chief executive and managing director of Indian Hotels Co. Ltd (IHCL), the owner of Taj group of hotels, said the pandemic has taught people that less is more. He has removed unnecessary sets of towels from the hotels as more washing is not environment friendly. The hospitality company announced a framework to drive its sustainability and social impact measures under Paathya that includes 100% elimination of single-use plastic across its hotels and re-using 100% of waste water.

Increasingly brands’ pro planet goals are being driven by consumers who are asking the right questions of them on their sourcing, packaging and supply chains. At the launch of Deloitte’s Global Powers of Retailing Report last month, Porus Doctor, Partner and Consumer Industry Leader, Deloitte India, said millennials and GenZ consumers have shown a willingness to pay a premium for sustainable products and the latest report indicates that 55% consumers purchased a sustainable product or service.

Dabur’s Khan believes a strong environment strategy not only enhances the brand reputation but will also play a key role in building consumer loyalty.

Shuchi Bansal isMint’s media, marketing and advertising editor. Ordinary Post will look at pre-ssing issues related to all three. Or just fun stuff.

Subscribe to Mint Newsletters * Enter a valid email * Thank you for subscribing to our newsletter.

.

Rising gas prices? Here’s what you can do to save money

Rising gas prices? Here’s what you can do to save money

Select’s editorial team works independently to review financial products and write articles we think our readers will find useful. We earn a commission from affiliate partners on many offers, but not all offers on Select are from affiliate partners.In the past few weeks, Americans have experienced higher prices when filling up their tank at the gas station. While gas prices reached a record-high of $4.33 per gallon a few weeks ago, the national average price still remains elevated at $4.24 per gallon, according to AAA. In states like California, the average price of a gallon of gas is even higher, at nearly $6. So why are gas prices skyrocketing? There are two important factors causing the spike in gas prices: The war in Ukraine and the decline in oil production during the pandemic.Shortly after Russia invaded Ukraine in February, the Biden administration imposed sanctions on Russian oil in March, shutting down imports of oil, natural gas and coal from the country. Even though Russian oil only represents a small portion of the U.S.’s gas imports, the conflict in Ukraine and the U.S’s decision to ban Russian oil led to a spike in gas prices in the global market. The U.S. imports around 8% of its oil from Russia, according to analysis conducted by NBC News.Furthermore, during the pandemic, oil suppliers decreased production to meet reduced demand for gas. However, as lockdowns eased and people started traveling more, demand for gasoline surged, and oil companies couldn’t keep up with increased demand which drove global gas prices up.Though gas prices peaked on March 11, consumers may still be feeling the impact of gas prices on their wallet. Below, Select looks at few ways that consumers can save money on gas.Subscribe to the Select Newsletter!Our best selections in your inbox. Shopping recommendations that help upgrade your life, delivered weekly. Sign-up here.How to save money on gasUse a gas rewards credit cardYou might consider using a credit card to finance your gas expenses at the pump. Cards that offer big rewards on gas typically allow you to earn up to 5x points or 5% cash back on gas purchases. Select ranked the PenFed Platinum Rewards Visa Signature® Card as the best gas reward credit card. The PenFed Platinum Rewards card offers 5X points on gas purchases at the pump and electrical vehicle charging stations and has no annual fee. In order to be a cardholder, you must be a member of the PenFed Credit Union which requires a $5 initial deposit. PenFed Platinum Rewards Visa Signature® Card

  • Rewards5X points on gas purchases at the pump and electrical vehicle charging stations, 3X points on supermarket purchases, 1X point on all other purchases
  • Welcome bonus15,000 points when you spend $1,500 in the first 3 months from account opening
  • Annual fee
  • Promo APR0% promotional balance transfer rate for 12 months on transfers made from now until March 31, 2022.*
  • Regular APR13.49% to 17.99% variable on purchases; 17.99% non-variable on balance transfers
  • Balance transfer fee
  • Foreign transaction fee
  • Credit needed

*After the promotional balance transfer period, the APR for the unpaid balance and any new balance transfers will be 17.99%. A 3% balance transfer fee applies to each transfer. This transaction is subject to credit approval. If you take advantage of this balance transfer, you will immediately be charged interest on all purchases made with your credit card unless you pay the entire account balance, including balance transfers, in full each month by the payment due date.The Citi Custom Cash℠ Card is another good choice for people who anticipate spending a lot on their gas purchases. Cardholders don’t have to worry about manually activating spending categories. Instead, Citi will automatically determine your highest spending category (including gas) for the billing cycle and apply 5% cash back on up to $500 worth of purchases in that category. If you’re a big spender on gas, you could earn up to $25 back per billing cycle.Citi Custom Cash℠ Card

  • Rewards5% cash back on purchases in top eligible spend category each billing cycle, up to the first $500 spent (then 1%); unlimited 1% cash back on all other purchases
  • Welcome bonusEarn $200 cash back after spending $750 on purchases in the first 3 months of account opening. The bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.
  • Annual fee
  • Intro APR0% APR on balance transfers and purchases for first 15 months
  • Regular APR
  • Balance transfer fee5% of each balance transfer ($5 minimum)
  • Foreign transaction fee
  • Credit needed

If you’re looking for a card that doesn’t require credit union membership, you could opt for the Blue Cash Preferred® Card from American Express which offers 3% cash back at U.S. gas stations and a $300 statement credit after you spend $3,000 in purchases within the first 6 months. The Blue Cash Preferred has a slightly lower rewards rate than the PenFed Platinum but consumers will get high rewards rates on other categories: 6% cash back at U.S. supermarkets on up to $6,000 per year in purchases (then 1%) and 3% cash back on transit including taxis/rideshare, parking, tolls, trains, buses and more. The Blue Cash Preferred has a $0 introductory annual fee for the first year, then $95. (See rates and fees)Blue Cash Preferred® Card from American ExpressOn the American Express secure site

  • Rewards6% cash back at U.S. supermarkets on up to $6,000 per year in purchases (then 1%), 6% cash back on select U.S. streaming subscriptions, 3% cash back at U.S. gas stations, 3% cash back on transit including taxis/rideshare, parking, tolls, trains, buses and more and 1% cash back on other purchases. Cash Back is received in the form of Reward Dollars that can be redeemed as a statement credit.
  • Welcome bonusEarn a $300 statement credit after you spend $3,000 in purchases on your new Card within the first 6 months.
  • Annual fee$0 introductory annual fee for the first year, then $95
  • Intro APR0% for 12 months on purchases from the date of account opening; N/A for balance transfers
  • Regular APR
  • Balance transfer fee
  • Foreign transaction fee
  • Credit needed

The PNC Cash Rewards® Visa® is a good option for cardholders looking for a card without an annual fee. The PNC Cash Rewards card offers 4% cash back at gas stations, 3% cash back on dining, and 2% cash back at grocery stores, for the first $8,000 in combined purchases in these categories per year.PNC Cash Rewards® Visa®Information about the PNC Cash Rewards® Visa® has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.

  • Rewards4% cash back at gas stations, 3% cash back on dining, and 2% cash back at grocery stores, for the first $8,000 in combined purchases in these categories annually, 1% cash back on all other purchases
  • Welcome bonus$100 bonus after you make $1,000 or more in purchases during the first 3 billing cycles following account opening
  • Annual fee
  • Intro APR0% for the first 12 billing cycles on balance transfers
  • Regular APR14.49% to 24.49% variable
  • Balance transfer fee3%, $5 minimum, within the first 90 days from account opening, then 4%, $5 minimum
  • Foreign transaction fee
  • Credit needed

Use an app to find the cheapest gas and discountsApps like Gas Buddy and AAA (both are available in the Apple App Store and the Google Play Store) can help you hunt down the cheapest gas prices near you. With Gas Buddy, the app uses your location and shows you the price of a gallon of gas at stations in your vicinity. However, you shouldn’t bother traveling too far for cheaper gas as the cost of driving there could erase any of the money you would be saving.Gas buddy also offers the Pay with GasBuddy Card, a rewards card that offers cardholders up to $0.25 off per gallon. Pay with GasBuddy is not a credit card, does not require a credit check and is free to join.Get Upside has an app that will help you find the cheapest gas stations in addition to offering extra discounts on gas. Get Upside is a rebate app, so users fill up their gas tank, paying with their credit or debit card, and then upload the receipt to the app in order to earn cash-back.Join a gas loyalty programIf you find yourself visiting a specific gas station chain frequently, you might want to join a gas loyalty program to earn rewards on your regular fill-ups. Companies like BP, Shell and ExxonMobil all offer their own rewards programs.BPme by BP is free to join and users get $0.05 off of every gallon of gas they purchase from a BP gas station within the first month of membership. Afterwards if users spend a minimum of $100 a month at BP they’ll continue to receive $0.05 off per gallon. Users can then redeem their points for things like gift cards, bottles of wine or theme park attractions.ExxonMobil Rewards+ is also free to join. Users receive $0.03 back for every gallon of gas they purchase at ExxonMobil gas stations and are then able to redeem their points for future gas purchases at ExxonMobil gas stations.Don’t use premium gasIf you’ve been opting for premium gasoline over regular gas even though your car doesn’t technically need it, you may be needlessly spending extra money. Premium gas has a higher octane level than regular gas.Your car’s manual should specify whether your car requires premium gas or whether it’s optional. If you’re using lower octane gas on a car that requires premium gas, the car’s engine may function more poorly than if you had used higher octane gas. However, if your car doesn’t require premium gas, you likely won’t get any added benefits.”The noticeable difference [between premium and regular gas] is the price. If regular gas is recommended for your vehicle, that’s all you need. Opting for premium [gas] when your car doesn’t require it will only cost you money and doesn’t improve fuel economy,” says Andrew Gross, Public Relations Manager at AAA.Don’t drive too fast or be an aggressive driverWhen you’re driving on the highway you might consider slowing down, as driving above 50 mph may reduce fuel efficiency. According to a 2013 U.S. government study, you can assume that for every 5 mph you drive above 50 mph, you’re paying an extra $0.30 per gallon of gas than you would if you were driving at 50 mph. Of course while driving at slower speeds can save you money, it may increase the length of your trip so consider how much longer you’ll spend driving if you’re cruising at 50 mph versus the speed limit on the highway. Additionally, speeding up quickly and braking suddenly can reduce fuel efficiency. Using cruise control can help improve fuel efficiency.”The harder your engine works, the more gas it’s going to take. Rapid acceleration and high-speed driving make your engine work harder, and therefore, it sucks up more gasoline,” says Jack Gillis, executive director of the Consumer Federation of America.Bottom lineWhile it’s unclear how long high gas prices will stick around but getting a gas rewards credit card, enrolling in a gas loyalty program, hunting down cheap gas and making tweaks to how you drive could all help you save dollars when filling up your tank.Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date.For rates and fees of the Blue Cash Preferred® Card, click here.Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party. .