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اکتبر 20, 2022

DaVinci Resolve for iPad Pro will have a free & premium version

DaVinci Resolve for iPad

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After Apple spilled the beans in its iPad video, the developer DaVinci Resolve has detailed the feature set for the release expected before the end of the year.
The forthcoming release of DaVinci Resolve for iPad was first revealed by Apple in its introduction to the new iPad Pro models. Now details of the app’s features and pricing have been announced, alongside the news that it will launch before the end of the year.
“DaVinci Resolve for iPad is truly a revolution for post production,” Grant Petty, Blackmagic Design CEO, said in a statement. “Customers will have the power of Hollywood post production tools for editing and color correction literally in their hands, creating a whole new generation of creative editors and colorists.”
On the Mac, Windows, and Linux, DaVinci Resolve is a video editing suite that competes with Final Cut Pro and Adobe Premiere. Its main app is free, with certain limitations that tend to concern only the most high-end video production professionals.
Those professionals are served by a separate app called DaVinci Resolve Studio, which adds advanced HDR grading, more audio plugins and video filters, and so on. Blackmagic Design says this same model will apply to the iPad.
On release, DaVinci Resolve for iPad will be a complete video editing app that is free, but comes with an optional in-app purchase for an upgrade to a separate DaVinci Resolve Studio for iPad.
Blackmagic Design has not revealed a price for the in-app purchase to upgrade to DaVinci Resolve Studio for iPad. Its existing desktop equivalent costs $295.
The app is to be available for all iPads, but it is optimized for the M2-based iPad Pro. Blackmagic Design says the app requires iPadOS 16, and its features include:

Color pages and the app’s cut page optimized for the 12.9-inch iPad Pro display.
Supports HDR display on 12.9-inch iPad Pro with the M1 chip
Up to 4x Ultra HD ProRes render performance improvement with the M2 chip
Compatible with DaVinci Resolve 18 project files
Supports multi-user collaboration via Blackmagic Cloud
Supports H.264, H.265, ProRes and Blackmagic RAW media files
Supports clips from iPad storage, Photos library and iCloud
Import clips from external USB-C disks
Works with Apple Pencil, Magic Trackpad, Magic Keyboard and Smart Keyboard Folio

It’s not clear what features come free, and which are premium.
“Compatibility with DaVinci Resolve 18 [for Mac] and Blackmagic Cloud, mean that customers can collaborate on the same timeline with other editors or colorists as well as audio engineers and VFX artists from literally anywhere in the world,” continued Petty. “I think it will be exciting to try out the new iPad version and I can’t wait to see how our customers use it, their creativity will be mind blowing.”

If DaVinci Resolve for iPad contains all of the functionality of its desktop version, it will be the first high-profile video editing app to come to the iPad complete. Adobe has previously released a cut down version of its video editor as Adobe Premiere Rush, and Apple has its entry-level iMovie already installed.
There is no Final Cut Pro for iPad. Industry professionals are reportedly pressing Apple to be more proactive with the development of its video editor.

اکتبر 20, 2022

Adobe Express – The Vision Of Adobe’s One-Stop Shop For Content Creation And Collaboration

AdobeAdobe
There are many tools for content creation, whether photos, videos, or materials for marketing or sales purposes. Adobe Express is how the company hopes to satisfy the voracious appetite of users needing quick content creation tools accessible from virtually any device. Adobe launched Express late last year to deliver on the promise of delivering the best of Adobe for everyone. The way Adobe is updating Express is through a constantly rolling series of updates with hundreds of updates over the last ten months. At this year’s Adobe MAX, there is now a tiny glimpse of what Adobe hopes to accomplish with Adobe Express with almost a year of developments. Adobe is merely scratching the surface of what the company hopes to achieve with Express, which is astonishing when you consider how much it can do for users.

New capabilities

Adobe Express already provides creators with over 22,000 licensed Adobe fonts and 193 million assets, including royalty-free stock images and templates. Adobe Express is the company’s platform for mixed media creation, with many of its cloud applications’ best features consolidated into a single editing experience. One of the newest features of Adobe Express is the ability to add connectivity to Adobe Creative Cloud applications which use the new Libraries feature for collaboration. Adobe hopes to build on this feature by enabling real-time collaboration within different documents and files so that people can more quickly cooperate. Adobe Express also uses AI to deliver template recommendations based on the project already being worked on, which leverages Adobe’s Sensei predictive AI. The use of AI in creative mediums will only increase, especially with Adobe giving more users access to such features through Express.

The new content scheduler allows a user to schedule and publish social media content across multiple platforms in an elegant and visually simplified user experience and is free to use but metered for premium use. Many quick actions also represent some of the most common tasks the average person might need on a typical day. These features span image and video editing like resizing, converting to GIF, converting to MP4, trimming a video, resizing a video, merging videos, removing a background, cropping an image, generating a QR code, or converting files to or from PDFs. In each of these tasks, Adobe leverages different Adobe products to accelerate Express’ quick actions, like Adobe Acrobat for PDFs, Adobe Premiere for video editing, and Adobe Photoshop for image editing. This is how you can see that Adobe is bringing the best of Adobe’s different purpose-built products to one place for everyone to access. Adobe’s capabilities with Express get improved with generative AI capabilities which can help generate unique fonts, images, and backgrounds, just to start. Adobe says these features are merely the tip of the iceberg of what the company hopes to accomplish with Express as it aims to increase generative AI capabilities, live co-editing features, and connectivity between its apps and Express.

New growth and partnerships
While Adobe announced many new partnerships at Adobe MAX, the company also talked about some of the momenta it has already built with educators and students, with more than 43 million K-12 students and teachers using Adobe Express for Education. One of the ways that Adobe has grown Express for Education so much is to support Adobe Express add-ons for Google Classroom, Clever, and Classlink, making Adobe Express an integral part of the day-to-day classroom software. Adobe is also working with educational platforms like Chegg to make Adobe Express premium available to eight million online students to help teach students how to be creative and digitally literate. I took my access to Adobe products in school for granted, but now I see how beneficial my experience with these tools has become in my career and how access can help others, too.
Adobe Express is also partnering with Wix, one of the world’s leading website builders and hosting platforms. Wix will integrate Adobe Express features into Wix Media Manager for creators and businesses to manage and edit the content on their pages more easily without having to leave the site. In addition to Wix, Adobe partnered with Meta on an Express Your Brand initiative, which seeks to teach small business owners how to use Adobe Express with free training sessions. That said, Adobe does offer Express for free and does have a bunch of free templates and training sessions, so these are likely more targeted toward small business owners using Facebook and Instagram.

Business model
Adobe Express is built on a freemium model, giving it away for free but leaving more premium features behind a $9.99 subscription. This subscription gives access to more fonts, more templates and removes caps on features like scheduled posts. However, Adobe Express is free to all students and teachers through Adobe Express for Education. I believe it is an excellent way for Adobe to expose the power of its applications to a new generation of users. With Adobe Express being available on mobile devices and web browsers, it is as accessible as it ever has been with an equally accessible price. Adobe also has a free version of Express for nonprofits through Express for Nonprofits, with a cap of up to 10 users having free access to Adobe Express premium.

Final thoughts
I think Adobe is doing something inspiring with Adobe Express, making its most popular features within its cloud apps accessible to virtually anyone, anywhere, on any device. I can also already see how Express can be used with Adobe’s creative cloud applications to improve collaboration and ease of posting to social media platforms. Sure, there are more complex tools for professionals, but tons of people also need a more straightforward user interface and easy access to Express’s tools today. I believe that Adobe’s ultimate goal is to create as large of a user base as possible with Adobe Express, which then feeds into more new users wanting to have access to its more powerful applications like Premiere Pro and Photoshop to get more granular control of the content, while still being able to use Express as the conduit for sharing and collaborating across those apps and with colleagues, friends, and family.

Note: Moor Insights & Strategy writers and editors may have contributed to this article.

Moor Insights & Strategy, like all research and tech industry analyst firms, provides or has provided paid services to technology companies. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking, and speaking sponsorships. The company has had or currently has paid business relationships with 8×8, Accenture, A10 Networks, Advanced Micro Devices, Amazon, Amazon Web Services, Ambient Scientific, Anuta Networks, Applied Brain Research, Applied Micro, Apstra, Arm, Aruba Networks (now HPE), Atom Computing, AT&T, Aura, Automation Anywhere, AWS, A-10 Strategies, Bitfusion, Blaize, Box, Broadcom, C3.AI, Calix, Campfire, Cisco Systems, Clear Software, Cloudera, Clumio, Cognitive Systems, CompuCom, Cradlepoint, CyberArk, Dell, Dell EMC, Dell Technologies, Diablo Technologies, Dialogue Group, Digital Optics, Dreamium Labs, D-Wave, Echelon, Ericsson, Extreme Networks, Five9, Flex, Foundries.io, Foxconn, Frame (now VMware), Fujitsu, Gen Z Consortium, Glue Networks, GlobalFoundries, Revolve (now Google), Google Cloud, Graphcore, Groq, Hiregenics, Hotwire Global, HP Inc., Hewlett Packard Enterprise, Honeywell, Huawei Technologies, IBM, Infinidat, Infosys, Inseego, IonQ, IonVR, Inseego, Infosys, Infiot, Intel, Interdigital, Jabil Circuit, Keysight, Konica Minolta, Lattice Semiconductor, Lenovo, Linux Foundation, Lightbits Labs, LogicMonitor, Luminar, MapBox, Marvell Technology, Mavenir, Marseille Inc, Mayfair Equity, Meraki (Cisco), Merck KGaA, Mesophere, Micron Technology, Microsoft, MiTEL, Mojo Networks, MongoDB, MulteFire Alliance, National Instruments, Neat, NetApp, Nightwatch, NOKIA (Alcatel-Lucent), Nortek, Novumind, NVIDIA, Nutanix, Nuvia (now Qualcomm), onsemi, ONUG, OpenStack Foundation, Oracle, Palo Alto Networks, Panasas, Peraso, Pexip, Pixelworks, Plume Design, PlusAI, Poly (formerly Plantronics), Portworx, Pure Storage, Qualcomm, Quantinuum, Rackspace, Rambus, Rayvolt E-Bikes, Red Hat, Renesas, Residio, Samsung Electronics, Samsung Semi, SAP, SAS, Scale Computing, Schneider Electric, SiFive, Silver Peak (now Aruba-HPE), SkyWorks, SONY Optical Storage, Splunk, Springpath (now Cisco), Spirent, Splunk, Sprint (now T-Mobile), Stratus Technologies, Symantec, Synaptics, Syniverse, Synopsys, Tanium, Telesign,TE Connectivity, TensTorrent, Tobii Technology, Teradata,T-Mobile, Treasure Data, Twitter, Unity Technologies, UiPath, Verizon Communications, VAST Data, Ventana Micro Systems, Vidyo, VMware, Wave Computing, Wellsmith, Xilinx, Zayo, Zebra, Zededa, Zendesk, Zoho, Zoom, and Zscaler. Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movandi.
Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movand
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فوریه 28, 2022

Get a free year of VPN access with MacPaw’s ClearVPN

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MacPaw is offering a free one-year subscription to ClearVPN, a promotion intended to keep the Internet open and usable during the ongoing international incident in the Ukraine.
The situation in the Ukraine has affected the entire tech world, and with communications being all-important at such times, it can be impacted by strategic maneuvers. For example, in the wake of Facebook and Twitter changing policies and stopping advertising in the Ukraine and Russia, a Russian regulator ordered to throttle both social media platforms in retaliation.
For people in territories that face such throttling efforts, one workaround is to use a VPN. Rather than forcing users into using potentially malicious free VPN services, MacPaw has taken a different tactic.
Free ClearVPN for 12 months
According to tweets from ClearVPN in support of the Ukraine, the app urges users to “share the truth” about events in the country. As part of the urging, it is providing a promo code to get a year of access to ClearVPN for free.
To claim the year, users must sign up for a free account at the ClearVPN website. Once signed up and in the account screen, users must click “Redeem a promocode” under Billing Info, and enter the code “SAVEUKRAINE” in the box.
As a warning, the code may not necessarily work the first time, with social media users posting notices that it is an “invalid code.” ClearVPN has said in a later Twitter post that it has already seen over 20,000 activations, and its servers are “a bit overloaded” from the attention.
If it doesn’t work first time, try again a bit later. .