Sports Properties | August 23, 2022
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LOS ANGELES – In a partnership announced today (Aug. 23), Old Dominion Freight Line has become the official freight carrier of USC Athletics. The multi-year sponsorship combines two organizations known for excellence.
“We are thrilled to announce our newest partnership with Old Dominion Freight Line,” said USC Athletic Director Mike Bohn. “Old Dominion has a storied history of providing world-class services in the freight shipping and logistics industries. Our shared values and drive for excellence serve as a robust foundation for a strong and sustainable partnership. We are incredibly grateful to Old Dominion for its commitment to our student-athletes, university, and community.”
Old Dominion’s integrated agreement and designation as USC’s Official Freight Carrier began July 1, 2022. The partnership provides the leading less-than-truckload (LTL) motor carrier access to USC Athletics events, hospitality and customer activation opportunities.
“We are proud to partner with a premier athletic department like USC, as its drive for excellence aligns with our winning culture at OD,” said Dick Podiak, vice president of marketing and communications for OD. “We know it takes a lot of hard work to be the best in the game, so we’re proud to support the Trojans’ student-athletes, who are striving to be the best in theirs.”
Old Dominion Freight Line, based in Thomasville, N.C., handles LTL freight shipments throughout North America, focusing on on-time, damage-free deliveries. Shippers and industry experts consistently regard OD as one of the best-run trucking companies because of its operational efficiencies and commitment to premium service. Additionally, Old Dominion has a track record of being the No. 1 national LTL carrier for service for 12 years in a row, according to Mastio & Company.
“We are proud to welcome Old Dominion Freight Line into USC Athletics’ corporate partnership program in supporting USC student-athletes and marketing OD’s freight shipping and logistics services to the Trojan faithful,” said Drew DeHart, vice president/general manager of USC Sports Properties and Playfly Sports.
For more information about Old Dominion Freight Line, visit odfl.com.
About Old Dominion Freight Line, Inc.
Old Dominion Freight Line, Inc. is one of the largest North American less-than-truckload (“LTL”) motor carriers and provides regional, inter-regional and national LTL services through a single integrated, union-free organization. Our service offerings, which include expedited transportation, are provided through an expansive network of service centers located throughout the continental United States. The Company also maintains strategic alliances with other carriers to provide LTL services throughout North America. In addition to its core LTL services, the Company offers a range of value-added services including container drayage, truckload brokerage and supply chain consulting.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.
