- International Competitiveness Co-investment Fund Round Two grant recipients announced
- McGowan Government assisting Western Australian agrifood and beverage businesses to grow global markets
The McGowan Government is backing Western Australian agrifood and beverage businesses pursuing new export opportunities through Round Two of its International Competitiveness Co-investment Fund grants. 19 successful recipients from throughout the State will share in $1.05 million worth of grants to help build more sustainable enterprises to capture high growth, premium export markets. The matching dollar-for-dollar grants will leverage more than double the State investment, driving business growth and jobs – benefitting the economy and communities across WA. Brownes Dairy will use its $82,969 funding towards re-establishing its dairy products in Singapore, after the market suffered during the COVID-19 pandemic. The contribution will assist Brownes to re-introduce its branded yoghurt to Singapore consumers via retail supermarkets and online platforms, using the base to launch its branded cheese product to gourmet outlets and extend its overseas footprint. Alba Edible Oils has been granted $85,000 to promote its range of locally sourced cooking oil products to premium food service, manufacturing and retail export markets, helping transition the product from a commodity to the premium retail and food service market. Small Things Wine will acquit its $20,000 grant to capture Swedish markets for its premium, sustainable canned wine selection made from local grapes, aiding wine grape production and supply arrangements with growers and scaling up local manufacturing. The grants will also assist recipients to adapt and recover from the impact of the COVID-19 pandemic on their businesses, while also pivoting to the ever changing demands of the global marketplace. Comments attributed to Agriculture and Food Minister Alannah MacTiernan: “The International Competitiveness Co-investment Fund grants provide the impetus for WA agrifood and beverage enterprises to invest in international markets for their products.
“These are innovative, sustainable products and business models being pursued by these local companies, which will capture the imagination and interest of international customers. “Our local agrifood and beverage industry has adjusted to the ‘new normal’ of doing business in a global pandemic and embraced new strategies and technologies to capture a share of high value, premium export markets.” Minister’s office – 6552 6200
Round Two International Competitiveness Co-investment Fund recipients:ApplicantProjectFundingBrownes Foods Operations Pty Ltd
Project Merlion – build brand awareness to introduce yoghurt and
cheese ranges to Singapore supermarkets and online platforms.$82,969Natural Vanilla Pty Ltd International Export Expansion Project – refine market engagement
strategy and plan to increase production and international sales. $58,000Honey For Life Pty LtdEstablishment of a premium WA honey brand in Europe – conduct market
research and upgrade website targeting European consumers.$100,000Austral Fisheries Pty LtdGlacier 51 Toothfish Online Retail Export Development – re-design and
rebrand Glacier 51 export products and website for the retail-ready US
market.$100,000Byron and Harold Pty LtdWaitrose project – develop a digital campaign to promote brand
listings and create trade and consumer awareness in the UK.$32,975The Trustee for Palmer WA Trust (Trading as Alba Edible Oils)New BARE Oil Category – create marketing materials for trade shows
and developan e-commerce platform to increase sales of the new, premium BARE oil
category . $85,000Main Camp WA Pty LtdExporting the world’s purest Eucalyptus oil – to progress relevant
certification including the Code of Good Manufacturing Practices and update
marketing collateral. $28,000Tree of Dreams Pty Ltd (Trading as Nature’s Harvest)A Whole Lotta Goodness® Export Expansion -update website, develop
e-commerce platforms to expand US market share and target growth in the café
sector.$50,000Craig Mostyn Group(Trading as Linley Valley Pork)Pure Pork in Asia – develop pricing, channel strategy and packaging
for the new premium, free-range Pure Pork offering to Asia. $100,000G.B Dewar & P Dewar &The Trustee for the DewarWine Trust & The Trusteefor the Peter Dewar FamilyTrust (Trading as WillowBridge Estate)Willow Bridge Estate – engage a marketing consultant to grow
international sales and brand recognition in the US.$74,000Heaton Enterprises Pty Ltd and Mappin EnterprisesPty Ltd (Trading as Cape Bouvard Brewing Company)Export Capability Development – explore potential or other
manufacturing opportunities, while also enhancing engagement with
international partners to grow market share in Asia. $30,000Stella Bella Wines Pty LtdStella Bella Reach Out – re-establish and further develop
relationships with the coreexport partners and prepare marketing collateral for international
events.$40,000Small Things Wine Pty LtdEngagement of international markets – develop promotional materials, in-market activities and digital
marketing targeting theSwedish wine market.$20,000Rare Foods Australia Limited (trading as Ocean Grown Abalone)Marine Stewardship Council (MSC) Certification Marketing & ecommerce
Capability Development – repackaging all existing RFA products to promote MSC
certification (blue tick) – once secured.$100,000Spinifex Brewery Limited(trading as Spinifex Brewing Co)Singapore Corporate – Spinifex Taste of Australia – conduct a series
of Virtual Beer Tasting events with 40 top corporations and hotels in
Singapore to introduce the brand in market.$25,000Harvest Road Oceans Pty Ltd
Ltd (trading as Tattering)Akoya: The Global Launch – launch the Akoya (shellfish) as a culinary
food product through the Brand Ambassador Chef Engagement Program.$30,000The Gum Tree ApiaryHoney export expansion into APAC market – Enhance website and undertake market research and business
development to diversify export sales into the Asia Pacific.$20,000Cheeky Monkey Brewing Co Pty LtdIntroducing Cheeky Monkey to the world – develop promotional
materials and go-to-market strategy to capture new export partners.$20,000Ferngrove Vineyards Pty Ltd
Ferngrove International Brand Awareness Program – rebrand and
reposition international product range to improve brand recognition and
undertake US market research. $60,000