From May 25 until August 8, KIND’s “Better Than Ice Cream” truck will visit cities throughout the United States including New York, Cincinnati, Nashville, Chicago, Seattle, and San Francisco. The truck will carry plant-based frozen treats and actual real plants to help visitors understand where ingredients come from. In an Alliance for Science survey, 48% of polled Americans admitted to not knowing how their food was made or where it was processed. With less than 2% of American families living on farms, it’s not surprising many people aren’t sure where their food comes from (via American Farm Bureau Federation).
If your location isn’t listed on the truck’s travel itinerary and you’re on Instagram, you can follow the truck’s journey on the KIND account. You can also visit the website for merchandise items inspired by the frozen product line: a tote bag to store frozen goods, a hanging plant waterer, and press-on nail stickers.
