Gin brand Gordon’s has launched its Premium Pink 0.0% alcohol-free spirit in the UK.
The latest alcohol-free line from the Diageo-owned brand is available in a 70cl bottle in Morrisons and will also be rolled out across other retailers in the coming months.
Gordon’s highlighted research showing adults aged under 45 years-old account for over a quarter of all spend in the non-alcoholic category, vs 18% total alcohol. It expects Gordon’s Premium Pink 0.0% to capitalise on the growing momentum seen in the non-alcoholic category as people continue to seek other options during more social occasions.
The latest launch follows several new product innovations by the brand across both the non-alcoholic and gin categories – including Gordon’s 0.0% as well as Gordon’s Premium Pink Distilled Gin – which has been the biggest spirits launch in the on and off-trade in the last five years.
Jessica Lace, Head of Gordon’s GB commented: “We are very excited to be launching Gordon’s Premium Pink 0.0% Alcohol Free Spirit. With the alcohol-free trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol.
“We are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or the experience when choosing an alcohol-free drink.”