Coles is giving away luxe cast iron cookware for FREE – and similar designs retail for $500
- Coles supermarkets has partnered with KitchenAid to giveaway free cookware
- The ‘collectibles’ range features stylish black stoneware and cast iron cookware
- Customers can earn credits using Flybuys when spending $20 or more
- The exclusive collection features six pieces of durable stoneware
- Similar cast iron products retail for $499.95
By Carina Stathis For Daily Mail Australia |
Coles is giving away free cookware to loyal shoppers as part of a new ‘collectibles’ program.For the first time the supermarket giant has partnered with Australian cookware brand KitchenAid to reward customers with a ‘premium collection’ of stylish matte black stoneware and cast iron cookware.From Wednesday March 2, shoppers will be able to earn credits by using their Flybuys card when spending $20 or more in one transaction at Coles stores and Coles Online.The exclusive collection features six pieces of durable stoneware – including a mini cocotte, 15cm bowl with an eco-friendly bamboo lid, a small, medium and large baker with bamboo lid, 29cm pie dish and a 22cm cast iron casserole pot. 
Coles has partnered with Australian cookware brand KitchenAid to reward customers with a ‘premium collection’ of stylish matte black stoneware and cast iron cookware 
From Wednesday March 2, shoppers will be able to earn credits by scanning their Flybuys card when they spend $20 or more in one transaction at Coles stores and Coles OnlineFor just 26 credits shoppers can pick up the mini cocotte and for 150 points customers can receive the cast iron pot, with similar KitchenAid products retailing for $499.95. The exclusive kitchen range is designed to go straight from the oven to serving on the table, and is perfect when entertaining guests. KitchenAid Ovenware will also be available to purchase in store, with prices starting at $26 for the KitchenAid mini cocotte and up to $200 for the KitchenAid Cast Iron Casserole Pot. Coles’ customer research suggests the rise of home cooking and entertaining is showing no signs of slowing down, as the demand for cookware and bakeware at Coles still growing at an annualised rate of 35 per cent. 
For just 26 credits shoppers can pick up the mini cocotte and for 150 points customers can receive the cast iron pot, with similar KitchenAid products retailing for $499.95 
The exclusive range is designed to go straight from the oven to serving on the table, and is perfect when entertaining guestsColes Chief Marketing Officer Lisa Ronson said Coles wants to provide customers with more value at the checkout and help make premium kitchen products more accessible to all Australians.’We know Australians are real foodies and love entertaining so we are delighted to partner with such an iconic and sought-after brand like KitchenAid to reward our customers with something really special that they can only get at Coles,’ Lisa said. ‘To help customers get their hands on these items faster we’re again allowing them to redeem their points for half the cost of an item and simply pay for the other half. ‘As well as joining forces with 37 household brands to offer bonus credits in order to help increase the accessibility of the program to those who may not spend as much on their weekly shop.’
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